Sydney SEO Agency

Dominate The Competition & Boost Your Growth

Find out how our Search Engine Optimisation (SEO) experts can help deliver traffic, leads and sales for your business.

320+
SEO Clients Across Sydney

Generating results for brands of all sizes across Australia.

2,000+
Search Engine Optimisation Campaigns

High converting SEO campaigns across Google, Bing & other search engines.

20 Million
Potential Customers

Benefit from our unique database of high quality customers.

5/5

Trusted By Over 100 Australian Companies

SEO Sydney Businesses Can Trust

If you’re looking for huge gains in traffic, conversion rates, and online visibility, it’s important to work with a top rated Sydney SEO agency.

SEO Strategy

We will tailor a unique SEO strategy to your business and personal needs. Our team provides key information such as market size, target keywords, and ranking data that we match with our goal to generate more traffic and leads for your website.

SEO for Photographers

Website Optimisation

For over 15 years we have been developing and designing content and optimizing your website to get it ranking on the top of search engines. We have modified thousands of sites through our work with world class companies, ensuring that they are using the latest techniques to ensure maximum search engine visibility.

Quality Content

Our online content is focused around generating high search engine rankings. We create well-researched articles, videos, ebooks and web pages that are designed to enhance your company’s image in the eyes of potential clients. Our SEO copywriters will listen to your needs and advise you based on their years of experience in the industry. 

SEO Reporting

Our SEO report is a professional analysis of your website that identifies opportunities to improve your ranking and boost web traffic. It is researched and written by our experienced Search Engine Optimisation team, and includes an overview of your site’s performance, a full keyword appraisal, backlink analysis, and recommendations for improvements.

Sydney SEO Consultants That Get Results

 Sydney is a great city for small business who want to thrive in a digital world.

From top to bottom, Sydney is an incredibly diverse city with a rich history and a bright future. The people of Sydney are always looking out for each other and are committed to supporting one another’s success. This, combined with the city’s high-tech infrastructure and tech-savvy workforce, makes Sydney an ideal place for small businesses looking to grow their business online.

Our Sydney SEO agency can help improve your website’s keyword rankings and connect your business with potential customers through major search engines.

Our Sydney SEO services include:

  • Local SEO
  • Content creation & SEO Writing
  • Lead Generation
  • Search engine marketing
  • Technical optimisation
  • Keyword rank tracking
  • SEO Reporting

We’re an Australian SEO agency that knows how to optimise your website, using advanced SEO marketing strategy and innovation.

What's Included In An SEO Campaign?

Grow your business and achieve your goals with our proven SEO Services.

Before your campaign kicks off, rest assured – your account manager will meet with you to discuss exactly what you are hoping to achieve through our services. Your knowledge is key for us to achieve the best possible results; we want you to be informed throughout this process. We will take the time to learn about your business, discuss your goals for SEO, and help you determine if you are in fact ready for our services. This is not a sales pitch. We care about your success which is why we want to make sure the choice to hire an SEO agency is yours.

Keyword research is a vital process in any SEO campaign and we’d like to help you with that. You will receive a list of recommended keywords that we’ve carefully researched and then tested our work on. These keywords will be very carefully researched and recommended by our local SEO experts.

The content map is a comprehensive list of important keywords for your website, an essential tool for search engine optimisation. It includes the most frequent terms, internal and external links to your site, keywords related to both your main services and products, and keywords that are not yet covered by the pages on your site. By entering these keywords in order of importance into an SEO tool you can create a strategy for your web content which will increase the visibility of your site on search engines.

With the content map and strategy in your hands, it’s time to make any changes required. We can make these changes on your behalf, working with your current web team, or contact you at a later date with details on how to make the required changes yourself. Once complete, we send another report to confirm all recommended changes have been made on your live website.

Our dedicated team will create content each month to help your website rank in search engines. From blogs to articles, landing page copy and more; we’ll create content that suits your business, engaging website visitors and increasing enquiries.

We will report back to you each month on the progress of your campaigns. We will provide detailed reports on current rankings, traffic of your website keywords and search engine keywords, organic versus paid results, along with any other tasks we have completed for your account.

Want To See Some Results?

Check out how we helped some of our Sydney SEO campaigns to achieve success.

How We Grew This Events Company's Organic Traffic By 379%​

Our team of Sydney SEO specialists put together a strategy to help this events company improve traffic and keyword rankings across major search engines. 

Our strategy involved researching a list of primary and secondary keywords across the events niche. These keywords were mapped to main pages across the website, then the content was optimised to help improve the relevancy of the pages. 

Over the course of 3 months, traffic from Google search increased by 379%S

SEO campaigns

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Keywords Tracked

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Organic Traffic Increased 179%​ For This Luxury Resort

Our company offers SEO services to target your audience and to rise above competitors in the travel accommodation niche. 

We’ve worked with Australia’s leading luxury lodges to help improve keyword rankings and grow search engine traffic.

The travel and accommodation niche is highly competitive. We devised a strategy to help this group of luxury lodges compete against large Online Travel Agents (OTAs) and competitor hotels. 

This strategy required detailed analysis of competitor domains, careful research of niche keywords and a tailored content strategy to help drive organic traffic.

Our SEO strategy has helped to increase organic traffic by over 179%

SEO campaigns

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Keywords Tracked

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Learn More About SEO

A collection of articles about SEO by our expert team.

SEO For All Industries

Grow your business and achieve your goals with our proven SEO Services.

SEO is important regardless of your industry.

If you’re in a competitive industry, SEO can be the difference between staying on top and falling behind. But even if you’re not in a highly competitive industry, SEO is still vital to your business. 

SEO is vital because it helps to generate more traffic and sales. It’s not just about getting your website listed on the first page of Google—it’s about making sure that people are able to find you when they’re looking for what you’ve got to offer.

Our team of Sydney SEO experts will devise a strategy for your business that includes everything from keyword research to backlink building. We’ll also make sure your website is optimised for mobile devices, so you can increase your conversion rate and drive more traffic from mobile searches.

We specialise in SEO for restaurants, bars & the hospitality industry. Our campaigns are designed to improve your venue’s visibility across search engines and drive more bookings and reservations each month.

We help plumbing and trade services improve their online marketing presence and generate more leads through organic Search Engine Optimisation (SEO). Our services include on-page keyword optimisation, backlink building and overall strategy for local businesses.

Learn more: SEO for Plumbers

SEO For SaaS companies involves a comprehensive analysis of the technology and various tactics used to successfully market software products online.

Our SEO services are designed for hoteliers to increase their online visibility, enhance their exposure to more prospective travellers, attract more bookings and increase revenues.

See more: SEO For Hotels

The industry is full of choices when it comes to SEO for gyms and health facilities. We team are experts within this industry and can help to power your business to the top of Google’s search engine.

We focus on delivering quick, substantial results for law practitioners. All SEO services are provided with our quality control measures and your satisfaction is guaranteed.

Learn More: SEO For Lawyers

With the right SEO strategy any accountant or financial service can beat the competition. We are an SEO company that specialises in accountants rankings and have a range of advanced methods on hand to combat your competition.

See More: SEO For Mortgage Brokers SEO For Financial Services

Despite the current challenging environment and news reports of doom and gloom, ecommerce is experiencing a revival. Online shopping has grown and may soon be the main method for purchasing goods. When consumers go shopping, they usually have a specific product in mind and the first place they are going to search for it is online.

See More: SEO For Retail SEO For Ecommerce

SEO for real estate agents and investors has changed the game. When a homebuyer is looking for a house, they don’t need to call an agent or investor because they will find them online. Why not take advantage of the digital reach of SEO? Rather than calling your prospects and having wasted chats with those who are unqualified, you can save yourself time and money by ranking well in search results.

If you’re a doctor or healthcare practitioner, you’re probably thinking that SEO is too complicated to be worth the effort. After all, there are so many possible factors that could be affecting your rankings that it seems downright impossible to tell what’s working and what isn’t.

Learn more:

Whether you are a business owner with a single venue or an industry professional with multiple properties, we will help you reach more brides and generate more bookings.

Learn more about SEO for wedding venues from the experts.

If you’re an architect, SEO is as important to your marketing strategy as any other tactic. If your rankings are slipping while your competitors rise, it might be time to start optimising your website and content.

There are many reasons why this happens, but ultimately no matter how big your business is or how small, SEO should have a part to play in your online presence.

See more about SEO for architects from our expert team.

For business-to-business (B2B) companies, search engine optimisation is as important to their marketing strategy as any other tactic. If your rankings are slipping while your competitors rise, it might be time to start optimising your website and content. 

Speak To Our Sydney SEO Agency

Sydney SEO - 6 Tips To Get To The Top Of Google

If you are a Sydney business owner and are looking for ways to expand your reach and increase your profits, then you need to be aware of the importance of search engine optimisation (SEO).

What Is SEO?

SEO is the process of optimising a website so that it can appear higher in the search results on Google, Bing and other search engines. It’s one of the most cost-effective ways for small businesses to market themselves online. 

SEO helps to improve the ranking of your website, which means more people will be able to find you when they search online. It also improves your website’s performance, so that it is more likely to appear in the top positions on SERPs (Search Engine Results Pages).

We know that not everyone has time to learn all about SEO, so we’ve put together some tips to help get you started on optimising your website and growing your business!

What Are The Benefits Of SEO?

 If you’re looking to establish a presence on the web, there’s no better way than by using search engine optimisation (SEO). Here are just a few of the ways that SEO can benefit your business:

  • More traffic: By optimising your website for search engines, you’ll increase the number of people who visit your site—and these visitors will be more likely to convert into customers.
  • More sales: When people find your website through search engines, they have already indicated an interest in what you have to offer. They’re ready to buy!
  • More visibility: If potential customers are searching for products or services like yours, then they’re already looking for what you have to offer. It’s easier than ever before for them to find exactly what they want online—and that means more sales for you!

#1 Tip For Sydney SEO: Keyword Research

Choosing the right SEO keywords for your business can be a daunting task. You want to make sure that you’re targeting the right terms that will bring customers to your site, but you also want to make sure that you aren’t misusing your resources or using too many keywords that don’t really matter in the long run.

Here are some tips on how to choose the right SEO keywords for your business:

  • Identify what kinds of searches people are doing when they’re looking for something like yours.
  • Use tools like Google Search Console and Moz Keyword Explorer to see what kinds of search volume exist for those terms.
  • If there is significant competition, consider using long-tail keywords instead (like “the best restaurants in Sydney” instead of “Restaurant”).
 
When choosing your keywords, it’s also important to consider the following points:
  • What is the purpose of the keyword? For example, if you’re looking to rank for “Restaurants in Sydney”, that’s a broad term that encompasses many different products/services. So you’ll want to narrow down your focus by adding specific terms like “French Restaurants” and “Pizza Restaurants.”
  • How competitive is the keyword? The more competitive it is, the more difficult it will be to rank for that keyword. You may want to consider choosing an alternative keyword that has less competition but still meets your needs.
  • How authoritative is the source of information around this keyword? If there are already a lot of authoritative sites ranking on page one with this particular word or phrase in their URL, then it’s probably not worth trying to compete with them just yet.

#2 Tip For Sydney SEO: Create Your Content Strategy

A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.

This template is a tool for creating a plan for the types of content that will help your website rank better in search engines like Google. It includes an outline of the steps needed to develop a successful content strategy and provides examples of what these steps look like in practice.

  1. Start with your target audience. What do they want? Where do they hang out online? What questions are they asking? What answers can you provide?
  2. Analyze your competitors. Who are they? What kinds of content do they produce? How often do they publish new articles or blog posts? How many social media followers do they have? Why are people visiting their sites and not yours?
  3. Create a content calendar—and stick to it! You want to make sure that there’s always something new for people to see when they visit your website or social media channels. But don’t just publish stuff for the sake of publishing; only post things that fill one of these three categories: (1) educational content that helps people solve problems, (2) entertaining content that makes them laugh or smile, or (3) evergreen content that will last over the long term.
SEO Brisbane

#3 Tip For Sydney SEO: Place Keywords In Headings

 If you’re a writer, you know that the headline is one of the most important parts of your article. It’s what gets people to click on your piece and read it—and if you don’t have a killer headline, no one will ever see your article at all.

The first thing a search engine sees when it indexes your site is the headline. If you want better rankings, you need to optimise your headlines by placing keywords in them.

By including certain keywords in your headlines, you can help Google know what kind of content is on your page and rank higher for those terms. 

You might be wondering how to do this without sounding like you’re stuffing your content with unnecessary keywords. The answer is simple: focus on writing great content that attracts visitors, not just trying to rank higher. When you create useful, interesting content that people want to read, your audience will naturally click through and read more about what interests them.

Insurance SEO

#4 Tip For Sydney SEO: Optimise For Local Keywords

Optimising your website for local search keywords is an incredibly effective way to drive traffic and sales.

It’s not just about being found by people searching for your business name or location, it’s about being found by people who are looking for what you offer locally, like “pizza delivery in Sydney” or “dry cleaning Sydney.”

Location keywords are important for local SEO and can help you rank higher on Google’s map results page. The more specific you are, the more likely it is that your business will appear on a map in response to a search query. If you business is located in Sydney, you may want to choose keywords such as “Sydney”, “West Sydney” or “New South Wales”.

The great thing about local search is that it’s happening all the time! People are searching for restaurants and bars, plumbers and electricians, pet groomers and dentists, the list goes on. Google knows that people are always searching, which is why it’s constantly updating its algorithm to improve its ability to filter out irrelevant search results in favour of those that are most relevant to the searcher’s needs.

#5 Tip For Sydney SEO: Setup Google Search Console

Google Search Console (previously known as Google Webmaster Tools) is an important tool for SEO. It allows you to see how Google views your website, and it gives you the opportunity to make corrections before they become major problems.

Google Search Console lets you:

  1. Check the status of your site, including whether it’s indexing correctly or if there are any errors on it. This can help you identify potential issues that would be visible to visitors.
  2. Access data about how well your site is ranking in search results, which allows you to make informed decisions about how to improve its performance based on current trends in organic traffic, mobile usage figures, or other metrics that matter most to your business goals and strategy.
  3. Get notifications when someone submits a change request (e.g., a new page or a website update) which means that any updates made within 24 hours will be indexed immediately instead of waiting for Google’s next crawl cycle (which can take up to two weeks depending on how frequently pages are updated).


For more information about this tool: Google Search Console

#6 Tip For Sydney SEO: Create High Quality Backlinks

 Backlinks are a cornerstone of SEO, and high-quality ones are especially valuable. A backlink is a link on another website that points to your own website. High-quality backlinks can help boost your rankings in search engines, while low-quality ones can do the opposite.

High quality backlinks are important for SEO, but not all backlinks are created equally. You can’t just go out and buy any old link, or even pay for one that’s already been built. 

The content that’s being linked to needs to be relevant to yours. If it’s not, it won’t be as valuable for ranking purposes and may even confuse people who visit your site from that source.

When it comes to building backlinks, there are two types: internal and external. Internal links refer to links within the same website or platform. External links are links that point to other websites or platforms.

The text used in the link itself matters too, so look for opportunities where you can include keywords that are relevant to what your page is about without being too spammy

Getting To The Top Of Google Requires A Specialised Approach

SEO for Sydney business requires a specialised approach by experts in the industry.

SEO for small businesses is one of the most important forms of digital marketing available to them. It helps you get found online, which means more customers and more revenue for your business.

But SEO isn’t as simple as it once was. In fact, it’s become so complex that many small businesses don’t know where to start or how to do it right. This is where we come in! We’re here to help you make your website work harder for you by using advanced SEO techniques that will boost your rankings and drive more traffic through organic search.

If you want your website to be successful, then you need professional advice from someone who knows what they’re doing.

We know what works and what doesn’t when it comes to SEO: we’ve been doing it long enough to have learned all the tricks of the trade! We’ll be able to show you exactly what needs to be done and how much time it will take us to do it.

Restaurants, Bars & Hospitality

We specialise in SEO for restaurants, bars & the hospitality industry. Our campaigns are designed to improve your venue’s visibility across search engines and drive more bookings and reservations each month.

Plumbers, Electricians & Tradesman

We help plumbing and trade services improve their online marketing presence and generate more leads through organic search engine optimisation (SEO). Our services include on-page keyword optimisation, backlink building and overall strategy for local businesses.

Software As A Service (Saas)

SEO For SaaS companies involves a comprehensive analysis of the technology and various tactics used to successfully market software products online.

Accommodation, Travel & Hotel

Our SEO services are designed for hoteliers to increase their online visibility, enhance their exposure to more prospective travellers, attract more bookings and increase revenues.

Health & Fitness

The industry is full of choices when it comes to SEO for gyms and health facilities. We team are experts within this industry and can help to power your business to the top of Google’s search engine.

Legal Services

We focus on delivering quick, substantial results for law practitioners. All SEO services are provided with our quality control measures and your satisfaction is guaranteed.

Accounting & Finance

With the right SEO agency any accountant or financial service can beat the competition. We are an SEO company that specialises in accountants rankings and have a range of advanced methods on hand to combat your competition.

Events, Functions & Weddings

Whether you are a business owner with a single venue or an industry professional with multiple properties, we will help you reach more brides and generate more bookings.

Request Our Search Engine Optimisation Packages

Frequently Asked Questions About Sydney SEO

If you’re looking to invest in Sydney SEO or are a business owner looking to improve the performance of their website and make it easier to find on the search engines, there’s good chance that you have a few questions.

Nowadays the success of every business depends on how you show up in Google. With search engine optimisation (SEO) becoming more difficult and competitive, it’s important to make sure you get all the tools you need.

Our SEO team of experts is dedicated and focused towards providing businesses with strategies and methods that will help them grow and prosper. We enjoy working closely with our clients to create long-lasting professional partnership built on trust, reliability and true results. We view every project as a unique opportunity for us to demonstrate our expertise and help your business grow through smarter marketing.

We use our proprietary algorithm to find the values of your brand’s target audience, and then take advantage of that knowledge to build a campaign that speaks directly to them.

You want an experienced company to deliver real results for you, based on financial figures. We’ll build relationships and we’ll make sure to deliver real results.

Digital marketing is a must for any 21st century business. It’s no longer an optional expense, but a must if your business is to survive in the modern world. That’s why you need the help of the best SEO agency to supercharge your business.

SEO is a long game. That means you can’t expect to rank just because you do a few things in a week or two. You have to plan a campaign, execute on that campaign, and then refine and continue the cycle.

We’ve been a top-rated SEO company for years because we’re in this for the long haul-and because we know how to get you here. Our SEO company has helped hundreds of businesses rank higher on Google, which has led to more customers, more visibility, and more sales.

An SEO agency will create content, optimise your website for search engines, maintain your social media presence, perform keyword research, monitor your site traffic and analyze your organic leads. Our goal is to increase the amount of leads that you are currently receiving for your business. Using data that we collect on your competitors´ sites´ rankings, backlinks and more to give you the edge over the competition. The Internet today is saturated with information and finding good content and relevant traffic is not an easy task. An SEO Agency will help you find potential customers and convert them into lead and business, technically optimising your website for search engines & optimizing your content to attract the right audience. An SEO agency helps businesses to get seen online. They work with new and existing clients to  improve the chances of their website being found at the top of the search engine results pages (SERPs). Typically this involves improving or optimising websites, monitoring keyword rankings, generating and distributing relevant content and building links.

All of our work is done by our inhouse SEO team. Our in-house team of professionals provide quality services. We help businesses grow in a competitive environment. We are a complete internet marketing and website development company. We offer a range of services that helps our clients promote their business and maximise ROI through the power of internet marketing.

How do you choose the right SEO company? First, you have to know what exactly you are getting for your money. Does this company target a specific city or region? You want your SEO firm to not only understand how search engine optimisation works, but also have experience in getting your site ranked higher in the search engines. The more experience they have, the better chance of seeing results faster.

We can help you rank higher in the search engines with a combination of unique on-page and off-page strategies that will increase visitors to your website. We can’t guarantee top placement on search engines because that’s determined by major search engines based on things like relevancy and popularity, but we can help you compete against others in your industry with quality SEO services.

Every business is unique, and therefore every business needs a unique approach to SEO. We will work with you to create a tailored package that suits your needs. Our goal is always to give you an unsurpassed return on investment. There are countless ways we can help your business grow and gain customers through the power of good SEO.

SEO takes time, and the results highly depend on your website’s existing base of content. For websites that already have a strong amount of content (i.e., previously optimised websites), our team can typically achieve noticeable improvements in search rankings in 3–6 months. For new websites or blogs with very little pre-existing content, it may take a longer period of time—sometimes up to a year or more. Of course, no one can guarantee results; every website is different, and there are many other factors that can affect inbound links and search engine rankings over time

We are not the cheapest SEO agency, but with more than 30 million searches handled for our clients we deliver results. We don’t believe in short-cuts and want you to get maximum potential out of your website. At Merge we want to see businesses succeed by offering high quality services that help position the company at the top of search engines.

There are many SEO companies offering to market your business online. But, are they the best choice for you? There are several things that every prospective client should ask an SEO agency before making a decision. Here are some questions to ask: – How much experience do you have in the industry? – How many clients have you worked with in the past? – How long have you been in business?

SEO and PPC can complement each other perfectly when done correctly: after all, it takes money to run PPC ads, but SEO can generate organic traffic which leads to sales. It’s important to ask yourself what your business goals are. If your focus is on reaching a large amount of people quickly, which may include increasing sales conversion rates and growing your customer list by utilising SEM (Search Engine Marketing) strategies like PPC, then you are on the right track. But if you value increasing organic traffic over incoming revenue, then search engine optimisation (SEO) is the best online marketing strategy for you.

What's the next step?

If you would like to speak to an expert about our Sydney SEO services, click below to get started.

01

Enquire Today To Speak With Our Team

Enquire today and tell us about your brand & your project. Your own personal account manager will be in contact as soon as possible.

02

We'll Create a Custom SEO Strategy For Your Business

A strategy will be designed specifically for your business to generate the results you're looking for.

03

Our Team Will Take Care of Everything

Our team will take care of every step of the way to save you time and ensure the best outcome.

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