SEO For Car Dealerships: Boost Your Rankings On Google
SEO for car dealerships is a tough business. There are a lot of people out there who want to sell cars, and that means a lot of competition.
If you’re looking to get the edge over your competition, the key is SEO. Not only can it help you to sell more cars and make more money, but it’s also one of the best ways to get your dealership in front of potential customers.
Search engine optimisation is an important part of any digital marketing strategy. For business owners who have never invested time in SEO before, the process can be overwhelming and intimidating. However, the ROI of a solid SEO strategy is well worth the effort, and with this guide, you’ll be on your way to a profitable SEO plan in no time.
If you’re looking for tips on what to do with your website, then you’ve come to the right place. In this guide, we’ll show you the ten most important things that you need to do in order to make sure that your site gets seen by those who matter most: your customers!
What Is SEO?
SEO is the practice of optimising your website so that it ranks higher in search results on Google and other search engines. You want to make sure your site is ranking high on Google because that means that when someone searches for a keyword related to your business (like “Used 4WD Sydney”), they’ll see your site at the top of the list instead of someone else’s—and they’ll click on yours!
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
As a result, SEO is something of a moving target for many car dealerships. In order to improve your standing in organic rankings, you need to know how your website is doing at any given point in time. Your dealership’s digital marketing team should be able to provide you with this information quickly and easily.
What Are The Benefits Of SEO For Car Dealerships?
First, let’s talk about why this is important. When someone opens a browser and types in a query, they’re looking for something specific. They have a very clear idea of what they want. If you can’t provide it for them, you’ve lost their business.
And so when we talk about SEO for car dealerships, we’re really talking about how to help your business thrive and how to make sure that you stand out in the marketplace. We’re talking about how to connect with your customers and build meaningful relationships with them—relationships that lead to sales and long-term customer loyalty.
When a businesses name stands out in search results, it builds credibility with potential clients. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
SEO lets you show up in search engines when people are looking for cars. With a strong SEO strategy, you can make sure that people who are searching for a new car see your website first—which means they’re more likely to come into your dealership and buy a car.
There are a lot of benefits to using SEO for your dealership:
- More traffic: More people coming to your website means more potential customers coming into the dealership.
- Boost sales: More traffic can lead to more sales. You’re targeting people who are already looking for what you have to offer!
- Better ROI: It costs less money than paid advertising (Google Ads), so you don’t have to spend as much on marketing.
#1 SEO Tip For Car Dealerships: Keyword Research
Choosing the right keywords for your car dealership’s SEO strategy is one of the most crucial and, if you’re not careful, confusing parts of the process.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
In the car dealership industry, there are a few types of customers. There are people who are searching for a specific vehicle, and those people tend to be fairly knowledgeable about what they want. Then there are people who are just looking for a dealership in their area and aren’t really sure what they want yet. And then there’s another category of people who have had a bad experience with a car dealership in the past, and they’re looking for information on how to research dealerships so as to avoid getting burned again.
The next step is to identify how much competition there is for those keywords. The higher the competition, the more effort you’ll have to put in to get your website on that particular keyword’s search result page.
Now’s a good time to start thinking about long-tail keywords, which are longer phrases that express what your buyer persona wants. For example, instead of “Used cars,” you could target “Used car dealerships in West Sydney.” Instead of “Cars for sale,” you could target “New cars for sale in North Melbourne.”
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
#2 SEO Tip For Car Dealerships: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
To build a successful user acquisition strategy for pharmaceutical products, you need to structure it in a way that will allow you to reach target audiences and move them through the sales funnel. You need to have keyword strategies for every piece of content you publish to strive for visibility in search engines.
#3 SEO Tip For Car Dealerships: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Car Dealerships: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For Car Dealerships: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Car Dealerships: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Car Dealerships Business?
There are many different methods of SEO, and many companies which offer them. However, one of the most challenging niches for SEO is car dealerships. This is because car dealerships have a very specific set of needs when it comes to SEO, and many of the typical SEO practices do not apply to them.
For example, it is not uncommon for SEO companies to focus on the “long tail” approach; that is, they will focus on ranking a variety of keywords instead of just one or two. While this can be effective in certain industries, it does not work as well for car dealerships. This is because car dealerships often only focus on two or three keywords, and they need to rank highly for those keywords in order to be successful.
It takes time to learn, and even longer to master. You need to learn about and track a lot of different metrics, you need to understand what’s working and what isn’t and why, and you have to be able to keep up with the changes that Google makes on a regular basis.
While it’s possible for you to do all of this on your own, it’s almost always better to hire an agency that specialises in SEO services. For car dealerships like yours, that means finding an agency that not only has experience doing SEO for car dealerships but also knows how to get results.
Find an Australian SEO agency for your company: