SEO For Financial Advisors: Boost Your Rankings On Google
If you run a financial planning business, you’re probably thinking that SEO is too complicated to be worth the effort. After all, there are so many possible factors that could be affecting your rankings that it seems downright impossible to tell what’s working and what isn’t.
It’s also easy to think that SEO doesn’t make a big difference in your visibility online—and it can be especially hard to convince yourself of this when you look at your competitors and see their ho-hum websites on the first page of Google searches. But believe it or not, SEO isn’t just an exercise in futility—it can actually have a big impact on your traffic and sales, if you know how to do it right.
Fortunately, there are some basic SEO strategies that any financial planner can use to boost their rankings:
Write for humans first, robots second.
While keywords are essential for getting ranked high on Google searches, it’s still important to remember that your readers are human—and as such, they don’t want to read boring content about keyword density or meta tags. Instead of worrying about making sure every sentence is filled with keywords, focus more on writing content that is helpful and genuinely.
To help out, we’ve put together a guide to SEO for financial planners. Read below to find out more.
What Is SEO?
The financial planning industry is constantly changing, and if your business doesn’t keep up, you’ll be left behind. Search engine optimisation (SEO) is one of the most effective ways to stay ahead of the curve, but a lot of companies don’t know how to get started or what SEO really means. That’s why we’re here to help you out with [your business name].
SEO stands for Search Engine Optimisation, and it means making sure that your website appears as high up in the search results for keywords related to your business as possible. It helps you rank higher on Google when someone searches for something like “financial planning services near me” or “how much does it cost to hire an accountant?” This will increase traffic to your site, which can lead to more customers and revenue.
Research shows that people are more likely to click on links in the first position than any other spot on the page – so if you want potential clients visiting your website instead of going somewhere else (like a competitor), then SEO needs to be part of your digital marketing strategy!
What Are The Benefits Of SEO For Financial Planners?
When a website’s brand name stands out in search results, it builds credibility with potential patients by showcasing a strong lead generation. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
When you rank higher in Google, more people will have a chance to find your website, learn more about what you offer, and contact you to ultimately become a customer.
SEO will help you to generate more leads, which ultimately will lead to more sales. This is because the higher you rank in search results, the more people who will be viewing your site and consequently, the more leads you’ll receive.
Let’s take a look at the top benefits of SEO for healthcare professionals.
- Higher keyword rankings
- More qualified traffic
- More leads and enquiries for your business
- Better potential to close deals and win business
- More direct bookings
#1 SEO Tip For Financial Professionals: Keyword Research
Attracting customers to your website requires that you select the right keywords. Once you have found your perfect keywords, focus on creating content that is well-written and informative. Achieving a high ranking on the search engines requires an SEO strategy that encompasses both onsite and offsite strategies for achieving high rankings on the major search engines.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your practice.
#2 SEO Tip For Financial Planners: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
#3 SEO Tip For Financial Planners: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Financial Planners: Optimise For Local Search
#5 SEO Tip For Financial Planners: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Financial Planners: Create Quality Backlinks
Search engine optimisation for financial professionals is a process used to help locate and follow backlinks. It involves identifying relevant search terms and taking advantage of them, in order to bring additional traffic to your site. Link building has proven itself as an effective way to increase traffic and authority on online marketplaces such as eBay and Amazon. It also works with blogs, e-commerce websites, and other businesses seeking exposure for their products or services.
SEO For Financial Planners Requires A Specialised Approach
There are more and more financial planning websites and contractors chasing the same clients for the same jobs. Therefore, it’s essential to get noticed and to stay in front of your competitors.
As a marketing channel, SEO can help you outrank your competitors in the search engines. To do so requires you to partner with us to create a great SEO campaign for your business. This is what we’ve done for hundreds of businesses across Australia over the past 15 years.
Your competitors are growing, and more and more of them are chasing the same jobs as you. This is why it’s important to have your SEO strategy in place.
How Long Does It Take To Get Results From SEO?
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
What Work Is Involved In SEO For Financial Sercvices?
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Business?
Find An Australian SEO Agency For Your Business:
Are you thinking of working with an SEO partner to improve your search engine rankings?
When most people think about SEO, they imagine a complicated process. They picture a tangled web of keywords and backlinks, and a team of people who spend all day poring over Google’s algorithm rules.
But we’re here to tell you that with the right help, SEO doesn’t have to be so confusing. The key is to find the right SEO partner—one who can guide you through the process and make it less complicated.
We know what you’re thinking: what does it take to find a great SEO partner?
The answer is simple: look for someone who asks questions, understands your business needs, isn’t afraid to explain their work in plain English, and is committed to making the process as transparent as possible.
If you’re reading this, then you’re probably not an expert in SEO.
You might be a business owner, who knows that SEO is something your company needs, but you’re not sure how to get it. You may have tried to do some keyword research on Google or to optimize your website yourself—but it’s all just so confusing!
But we’re here to tell you that with the right help, SEO doesn’t have to be so confusing. The key is to find the right SEO partner—one who can guide you through the process and make it less complicated.
