SEO For Photographers: Boost Your Rankings On Google
You’ve just launched your photography business and you want to get more clients in your local area. You know the key is to attract those customers who are looking for a professional photographer online. So, how do you get them to find you?
Well, if you’re not using SEO for photographers, then you’re missing out on one of the most powerful ways to promote your business online. In this article, we’ll share with you some tips on how to boost your search engine rankings so that clients can easily find your portfolio across the web.
In today’s digital age, it’s imperative that your photography website or blog ranks high in Google’s search results pages (SERPs). This is increasingly important because an estimated 70%+ of all internet users use Google as their primary search engine when looking for local businesses like yours!
If you’re a photographer looking to increase your website traffic, you’ve come to the right place. In this article, we’ll go over some of the best SEO tips for photographers, so that you can learn how to get to the top of Google and start getting more people to see your work (and hopefully book more clients).
What Is SEO?
SEO is the practice of optimizing your website so that it ranks higher in search results on Google and other search engines. You want to make sure your site is ranking high on Google because that means that when someone searches for a keyword related to your business (like “professional photographer”), they’ll see your site at the top of the list instead of someone else’s—and they’ll click on yours!
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
For photographers, SEO is so important because it allows you to capture more traffic from people actively searching for the services you offer. For example, imagine your ideal client is searching online for a photographer in their area. They come across two websites: yours and a competitor’s. If your site has optimised content that ranks higher in search results, it’s more likely to get clicked on because it will show up at the top of the page, whereas your competitor’s site will be further down the list.
What Are The Benefits Of SEO For Photographers?
As a photographer, there are many ways to grow your business. You can build a social media presence, network with other photographers and industry professionals, and create an email list. You might also consider a pay-per-click campaign or display ads.
While all of these methods have their own benefits, search engine optimisation (SEO) is one of the best ways to grow your photography business. This is because SEO’s benefits are compounded over time.
When a businesses name stands out in search results, it builds credibility with potential clients. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
Let’s take a look at some of the benefits that SEO provides:
– Increase traffic: By using keywords in your website content and optimising it for search engines, you can increase your website traffic by ranking higher in search results pages. This will help you reach more potential customers who are looking for relevant information online.
– More Clients: When people find what they’re looking for on your site, they’ll be more likely to buy from you because they’ll have already found value in your content. If they’ve found value in what you provide through search engine optimisation, then they’ll be much more likely to come back again when they need something else that relates to those keywords or topics.
– Builds a reputable brand: By using high quality content on your website along with relevant keywords that are strategically placed throughout the text, your site will gain authority in search engine results pages (SERPs). With this authority comes a greater likelihood of being seen by potential
#1 SEO Tip For Photographers: Keyword Research
Attracting customers to your website requires that you select the right keywords. Once you have found your perfect keywords, focus on creating content that is well-written and informative. Achieving a high ranking on the search engines requires an SEO strategy that encompasses both onsite and offsite strategies for achieving high rankings on the major search engines.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
The first step is to identify your buyer persona. Who are your customers? What kinds of things do they look for when they need a photographer? What words might they use to describe what they’re looking for?
The next step is to identify how much competition there is for those keywords. The higher the competition, the more effort you’ll have to put in to get your website on that particular keyword’s search result page.
Now’s a good time to start thinking about long-tail keywords, which are longer phrases that express what your buyer persona wants. For example, instead of “wedding,” you could target “wedding photographer in Sydney.” Instead of “kids portraits,” you could target “kids portraits in Melbourne.”
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
#2 SEO Tip For Photographers: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
To build a successful user acquisition strategy for pharmaceutical products, you need to structure it in a way that will allow you to reach target audiences and move them through the sales funnel. You need to have keyword strategies for every piece of content you publish to strive for visibility in search engines.
#3 SEO Tip For Photographers: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Photographers: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For Photographers: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Photographers: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Photography Business?
Photography has always been a competitive industry. It isn’t enough to be technically proficient in taking photographs. You need to be adept at marketing yourself so that people know you are out there and can find you when they are looking for someone to take their photos.
While many of the general principles of search engine optimisation (SEO) apply across all industries, photography is different enough that it requires a specialised approach by people with experience in the industry.
Photographers need to be aware of the fact that there are many different types of photography. Wedding photography is very different from food photography which is different again from product photography. You need to find a company that has experience in your specific area of expertise.
Find an Australian SEO agency for your company: