HOTEL MARKETING AGENCY
Digital Marketing For
Hotels, Resorts & Accommodation
DIGITAL MARKETING FOR HOTEL & ACCOMMODATION
Campaigns To Sell Hotel Rooms
& Fill Conference & Event Spaces
Functions booked yearly
In hospitality marketing
Room nights booked yearly
Sell Hotel Nights & Increase Rates
Drive more hotel room bookings and increase revenue with our hotel marketing agency strategies. We optimise your accommodation’s visibility across Google, social media, and AI platforms to maximise occupancy and boost your average daily rate.
Social Media Management
Grow your hotel brand with social media marketing built for accommodation providers. Our hotel marketing agency creates high-performing content that attracts travellers, increases engagement, and drives direct hotel bookings.
Facebook & Instagram Ads
Reach more travellers with targeted paid advertising for hotels and accommodation venues. Our hotel marketing agency runs data-driven Meta campaigns to increase room bookings, reduce OTA reliance, and generate profitable direct reservations.
Increase Enquiries For Conferences & Events
Increase hotel conference, meeting, and event enquiries with specialised accommodation marketing strategies. We target corporate planners, wedding organisers, and group markets to fill your hotel function spaces year-round.
Increase Bookings At Food & Bev Outlets
Boost restaurant, bar, and hotel F&B revenue with hospitality marketing campaigns that drive more reservations, upsells, and guest spend. Perfect for hotels wanting to grow in-house dining bookings.
Rank First Page For Google Searches
Boost restaurant, bar, and hotel F&B revenue with hospitality marketing campaigns that drive more reservations, upsells, and guest spend. Perfect for hotels wanting to grow in-house dining bookings.
OUR INTEGRATION PARTNERS
Take Your Hospitality
Campaigns To The Next Level
Digital Marketing For Hotels
Hotel Marketing To Increase Direct Bookings & Grow Revenue
Hotel marketing focuses on increasing direct bookings and reducing dependency on online travel agencies (OTAs) like Booking.com and Expedia, which charge 15–25% commission per reservation (Cloudbeds, 2026). Hotels that book directly retain 94.87% of guest-paid revenue, compared to just 82.06% through OTAs (Punch Hospitality / Revinate). Direct booking acquisition through SEO and Google Ads typically costs just 5–12% of booking value (HotelsSEO, 2026), and direct bookers are 2.1–3.4x more likely to return than OTA guests.
Based on our accommodation benchmarks, top-performing hotel campaigns achieve 5x+ ROAS, with industry medians reaching 15.19x on Google Ads and 4.83x on Meta (Varos, 2025). Our campaigns combine Google Hotel Ads, Performance Max, Meta retargeting, and SEO to capture guests at every stage of the booking journey and convert them into direct bookings that protect your margins.
Facebook & Instagram Ads
Targeted social media campaigns to drive direct room bookings, promote seasonal packages, and retarget website visitors who browsed but didn’t book.
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Google Ads
Capture high-intent travellers actively searching for accommodation in your area, competing directly with OTAs to secure more direct bookings.
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Social Media Management
Showcase your rooms, amenities, and guest experiences with engaging content that builds brand awareness and drives direct bookings from social media.
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Photography & Videography
Professional shoots of your rooms, facilities, dining, and surroundings to create aspirational content that converts browsers into guests.
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Search Engine Optimisation
Rank above OTAs for branded and local accommodation searches, ensuring travellers find and book directly through your website.
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Email Marketing & Guest Retention
Nurture past guests with personalised offers, seasonal packages, and loyalty incentives to increase repeat stays and direct bookings.
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OUR HOSPITALITY MARKETING SERVICES
What Makes Us Different To Other Agencies?
We Focus on the Numbers
That Actually Matter
Our hotel marketing campaigns aren’t built around vanity metrics. We focus on room revenue, occupancy rates, and direct booking percentages, the numbers your team actually cares about. Every campaign is measured against your commercial targets, not impressions or reach.
We Know How to
Compete With OTAs
Booking.com, Expedia, and Trivago spend billions to rank above your hotel. We don’t try to outspend them, we outmanoeuvre them. Our hotel marketing targets the moments OTAs can’t dominate: branded searches, retargeting past guests, email reactivation, and social media campaigns that build loyalty before the booking window opens.
We Grow Revenue Beyond Just Room Bookings
Hotels aren’t just rooms. You have restaurants, bars, conference facilities, spa services, weddings, and events, each with their own audience and booking cycle. We run separate campaigns for each part of your business, managed as one coordinated strategy so they reinforce rather than compete with each other.
HOTEL MARKETING STRATEGY
Why Hotels Need a Specialist Marketing Agency
Hotel marketing is fundamentally different from marketing any other business. You’re selling a perishable product, and every unsold room night is lost revenue that can never be recovered. At the same time, you’re competing against some of the biggest advertising spenders on the planet: OTAs with billion-dollar media budgets.
The average Australian hotel gives away 15-22% of room revenue in OTA commissions. For a 100-room property running at 75% occupancy with an ADR of $220, that’s roughly $300,000-$450,000 per year going to platforms instead of your bottom line.
This is the problem we solve. Our hotel marketing is built to shift bookings from OTA channels to your direct website, reduce commission leakage, and build a guest database that drives repeat stays.
Our approach covers three core areas.
Google Ads campaigns targeting high-intent travel searches, retargeting website visitors who browsed but didn’t book, and Meta campaigns reaching travellers during the dreaming and planning phases.
We sync campaigns with your revenue strategy. When occupancy is low, we push promotional rates and packages. When you’re heading toward sellout, we pull back paid spend and let organic and direct traffic fill remaining rooms at full rate.
Dedicated campaigns for your restaurant, bar, conference facilities, day spa, and event spaces. Each revenue centre gets its own audience, creative, and conversion path, so a conference enquiry doesn’t get the same message as a leisure traveller.
A SAMPLE OF OUR CLIENTS
Trusted By 400+ Hospitality
Brands Across Australia
We've run thousands of Hotel Marketing campaigns over 18 years
CASE STUDIES & RESULTS
We Grow Revenue Beyond Just Room Bookings
Tickets Sold
Potential
Lead Value
Accommodation ROAS
Covers Booked
Enquire today and we'll show you how to achieve these results with your brand.
MEET MERGE
Our Campaigns Sell Hotel Rooms
At Merge, hotel marketing is our core strength. We understand the unique economics of accommodation, the perishability of room inventory, the constant tension between rate and occupancy, and the challenge of competing against OTAs with unlimited budgets.
Over 18 years, we’ve helped hotels across Australia increase direct bookings, reduce OTA dependency, and grow revenue from F&B, conferences, and events. From boutique properties in regional towns to flagship hotels in major CBDs, we’ve seen what works across every segment of the market.
Our team speaks the same language as your revenue manager, sales director, and GM. We don’t just drive traffic, we drive the right traffic, at the right rate, at the right time.