SEO For Insurance Companies: Boost Your Rankings On Google
Insurance companies know all about risk management. But when it comes to your online presence, you could be at serious risk of falling short if you don’t understand how to correctly optimise your content for search.
The truth is, there’s a lot of competition out there. And if you don’t have the right tools and approach, you could struggle to get the kind of results you want.
Don’t worry—we’ve got your back. Here in this article we’ll give you the definitive guide to SEO for Insurance companies.
What Is SEO?
SEO is the practice of optimising your website so that it ranks higher in search results on Google and other search engines. You want to make sure your site is ranking high on Google because that means that when someone searches for a keyword related to your business (like “Best POS Software For Restaurants”), they’ll see your site at the top of the list instead of someone else’s—and they’ll click on yours!
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
What Are The Benefits Of SEO For Insurance Companies?
You might be thinking: Sure, SEO is important for big companies like Amazon or Netflix. But I’m the owner of an insurance agency — do I really need to show up on Google? The short answer is yes. Insurance consumers are actively looking for local insurance agencies in their area to provide them with insurance quotes, and when they search for “insurance agencies near me” on Google, they expect to find exactly what they are looking for. If you’re not showing up in these searches, you’re missing out on potential customers.
Insurance is a competitive industry, and it’s tough to get the attention you want from potential customers. SEO helps to solve this problem by increasing your visibility. This means that you’ll show up higher on search results when people search for the types of insurance you offer.
When a businesses name stands out in search results, it builds credibility with potential clients. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
The benefits of SEO for Insurance companies include:
- More Traffic: The higher your website ranks in search results like Google, the more people will click on it. If you sell a business software product, that means more people will find out about you and what you have to offer.
- More Sales: More traffic means more potential leads and customers for your business. As many as 90% of searchers are able to find what they’re looking for without ever clicking on the second page of results. So if your site is ranking on the second page or lower, you’re missing out on potential sales.
- Brand Building: When people search for terms related to your product or service, and they see that you rank high in search results, that helps build trust and increases their awareness of your brand. It’s a simple yet powerful way to build authority in your industry or niche.
#1 SEO Tip For Insurance Agents: Keyword Research
Choosing the right SEO keywords for your Insurance company can be the difference between success and failure. SEO keywords are essential in helping your website rank on search engines, which will bring you more traffic, and ultimately more customers.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
To choose SEO keywords, you must first understand the people who are searching for your products or services. Who are they? What are they looking for? What are their problems, and how do you solve them?
Try asking yourself the following questions:
- What features do you offer
- How much does your product cost?
- Do you offer customer support? How can they get in touch with you?
- Are there any other companies out there offering similar products with different features? What’s so good about about yours?
Keywords are words or phrases that people type into search engines when they’re looking for information about a particular topic. When you choose your keywords, you want to think about the words and phrases that people who are interested in your content will use to find it.
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
#2 SEO Tip For Insurance Companies: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
To build a successful user acquisition strategy for pharmaceutical products, you need to structure it in a way that will allow you to reach target audiences and move them through the sales funnel. You need to have keyword strategies for every piece of content you publish to strive for visibility in search engines.
#3 SEO Tip For Insurance Brands: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Insurance: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For Insurance Businesses: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Insurance Companies: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
Getting results from SEO takes time. Good things are worth the wait, and SEO is no exception.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
We have a lot of customers who start working with us and see results very quickly. But there are also businesses that we work with (especially in niche fields or when you’re targeting consumers from a different country) where it can take up to six months to see significant results.
Our team will work with you to determine exactly what you want to achieve in the long term with SEO, so we can identify the right strategy for you. It might be that you want to rank for particular keywords or phrases, reach a specific audience, or simply beat out the competition when people search for products like yours. Naturally, clients who have higher goals will take longer to get results than clients who are just looking for a quick win.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Insurance Company?
When you’re looking to improve the SEO of your insurance company, you need an agency that knows what makes an insurance company’s website tick. You need a team that has worked with dozens of other insurance companies, and can bring their expertise to the table.
Insurance companies are massive, and they rely on the internet to find new clients. They need to get those clients in the door, so they have to have a strong online presence, but insurance is a complex industry with a lot of moving parts.
That’s why you should go with an agency that specialises in SEO for insurance companies. These people will understand your needs and challenges, since they’ve worked with some of your major competitors before. This insight will enable the team to work closely with you to create an SEO campaign that really generates results.
Find an Australian SEO agency for your company: