SEO For Architects: Get To The Top Of Google
If you’re an architect, SEO is as important to your marketing strategy as any other tactic. If your rankings are slipping while your competitors rise, it might be time to start optimising your website and content.
There are many reasons why this happens, but ultimately no matter how big your business is or how small, SEO should have a part to play in your online presence.
This article will offer sound advice on why you need to consider SEO for architects and provide some pointers on how to hire a reputable firm such as Merge Marketing, a top SEO agency for Australian architects.
In this guide, you will find clear and concise SEO strategies that can help architects improve their search engine rankings.
What Is SEO?
Search engine optimisation is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”, as search engines call it) search results. More precisely, this process can be broken down into on-site and off-site components. On-site, we optimise your web pages for search engines by directly optimising what you have created based on a variety of factors (see our portfolio section for examples of these optimisations). Off-site, we utilise techniques such as link building to increase the number of backlinks pointing to your website.
SEO can be trickier for architects than for other businesses because architects often want to find keywords that are long-tail rather than short-tail. By focusing on long-tail keywords, you can rank higher and more easily reach a more specific audience. Our most successful SEO strategies have been developed with these principles in mind.
What Are The Benefits Of SEO For Architects Firms?
SEO is an efficient way to get your architects company’s name to stand out in search results.
When you get higher search rankings for keywords and phrases related to your company, your site appears more credible. When someone is looking for an architects company, they probably need more than just the name of the business.
When you rank higher in Google, more people will have a chance to find your company, learn more about what you offer, and contact you to ultimately become a customer.
SEO will help you to generate more leads, which ultimately will lead to more sales. This is because the higher you rank in search results, the more people who will be viewing your site and consequently, the more leads you’ll receive.
Let’s take a look at the top benefits of SEO for architect firms.
- Higher keyword rankings
- More qualified traffic
- More leads and enquiries for your business
- Better potential to close deals and win business
#1 SEO Tip For Architects Firms: Keyword Research
To attract customers to your website, you must choose the right keywords for your site. Once you have found your perfect keywords, it’s time to create content that is well-written and informative. Achieving a high ranking on the search engines requires effective SEO for architects. A six-step strategy for improving SEO performance is presented below.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your architects company.
#2 SEO Tip For Architects Firms: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news.
Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
#3 SEO Tip For Architects Firms: Place Keywords In Headings
A good headline is key to attracting visitors to your site and then grabbing their attention. Make sure the words you use before and after the headline appeal to your readers, and that you insert relevant keywords into the body of your post. By doing this, you’ll increase the chances that search engines will target you for relevant terms and help convince potential buyers to click through to your site.
#4 SEO Tip For Architects Firms: Optimise For Local Search
#5 SEO Tip For Architects: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Architects: Create Quality Backlinks
Search engine optimisation for architects is a process used to help locate and follow backlinks. It involves identifying relevant search terms and taking advantage of them, in order to bring additional traffic to your site. Link building has proven itself as an effective way to increase traffic and authority on online marketplaces such as eBay and Amazon. It also works with blogs, e-commerce websites, and other businesses seeking exposure for their products or services.
SEO For Architects Firms Requires A Specialised Approach
There are more and more architects firms and contractors chasing the same clients for the same jobs. Therefore, it’s essential to get noticed and to stay in front of your competitors.
As a marketing channel, SEO can help you outrank your competitors in the search engines. To do so requires you to partner with us to create a great SEO campaign for your business. This is what we’ve done for hundreds of businesses across Australia over the past 15 years.
Your competitors are growing, and more and more of them are chasing the same jobs as you. This is why it’s important to have your SEO strategy in place.
How Long Does It Take To Get Results From SEO?
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
What Work Is Involved In SEO For Architects?
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Architecture Business?
Find An Australian SEO Agency For Your Architecture Firm:
If you’re ready to take your firm to the top of Google, get in touch with us today.
