Australia's Hospitality Marketing Agency
Campaigns to Fill Rooms, Book Tables & Drive Enquiries
DIGITAL MARKETING FOR HOSPITALITY VENUES
Campaigns To Increase Bookings
& Grow Your Business
Functions booked annually
In hospitality marketing
Room nights booked annually
Increase Restaurant Bookings
Drive more restaurant reservations mid-week and on weekends with targeted campaigns that fill your dining rooms.
Fill Your Function Calendar
Generate high-value event enquiries for corporate functions, private celebrations and group bookings that maximise your revenue.
Get More Direct Bookings
Increase room bookings and reduce OTA commissions with strategic campaigns that drive guests directly to your hotel or resort.
Weekly Food Specials & Events
Generate pre-bookings and drive foot traffic for your weekly food specials, steak nights, seafood specials, and recurring events.
Promote Live Music & Entertainment
Drive ticket sales and RSVPs for your weekly live music, comedy nights, trivia events, and entertainment programming.
Sell Out Seasonal Events
Plan & execute campaigns for Melbourne Cup, New Year’s Eve, Valentine’s Day, Mother’s Day, Father’s Day, and other key dates.
OUR INTEGRATION PARTNERS
Take Your Hospitality
Campaigns To The Next Level
DIGITAL MARKETING FOR HOSPITALITY VENUES
Hospitality Marketing To Fill Your Calendar & Increase Bookings
Hospitality marketing is the specialist practice of promoting hotels, restaurants, bars, and event venues through digital channels to drive bookings, covers, and enquiries. Australia’s travel and tourism sector is set to reach a record $315 billion in 2025 (WTTC), with the hotels and resorts industry alone worth $14.8 billion (IBISWorld, 2025) and international visitor arrivals projected to surpass pre-pandemic levels by 2026 at 10 million visitors (IBISWorld).
At Merge, we’ve delivered over 3,000 campaigns across 18 years for Australian hospitality brands — combining Google Ads, Meta advertising, SEO, and direct booking strategies to help venues compete in this high-growth market. Our published performance benchmarks set specific targets by venue type: under $30 per lead for function venues, under $10 per booking for restaurants, and 5x+ ROAS for hotels — with the travel industry achieving an 8.73% Google Ads CTR, the highest of any sector (WordStream, 2025).
Facebook & Instagram Ads
Highly targeted social media campaigns to increase table bookings, drive function enquiries, sell event tickets, and promote your accommodation packages.
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Google Ads
Capture high-intent customers actively searching for restaurants, function venues, hotels, and event spaces in your area.
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Social Media Management
Create and post engaging content that grows your following, builds customer loyalty, and drives bookings from Facebook and Instagram.
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Photography & Videography
Professional photoshoots and videography of your food, drinks, venue, rooms, and events to create compelling content that converts.
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Influencer Marketing & UGC
Leverage our network of Instagram and TikTok influencers to create authentic user-generated content that promotes your venue, menu, or accommodation.
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Event Ticket Sales Campaigns
Specialised campaigns to sell out your live music nights, seasonal events, and entertainment experiences using proven strategies from many successful events.
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OUR HOSPITALITY MARKETING SERVICES
What Makes Us Different To Other Agencies?
Every Revenue Stream Gets
Its Own Campaign
A hotel restaurant needs different marketing than the rooms upstairs. A pub’s steak night needs a different campaign than its private function space. We build separate strategies for each revenue stream, including dining, functions, accommodation, events, and F&B, and manage them as one coordinated plan so they reinforce each other.
We've Worked With Every Type of Venue
From 50-seat neighbourhood bistros to 300-room international hotel chains. From waterfront wedding venues to CBD conference centres. From craft breweries to fine dining. Over 18 years and 400+ venues, we’ve seen what works for every hospitality format, and we bring that cross-category knowledge to every campaign.
We Align Marketing With Your Commercial Targets
We don’t report on impressions and clicks. We report on covers booked, function enquiries generated, room nights sold, and revenue influenced. Our hospitality marketing campaigns are measured against the same KPIs your operations and revenue teams use, because that’s what actually matters.
HOSPITALITY MARKETING STRATEGY
Why Hospitality Businesses Need a Specialist Marketing Agency
Hospitality is one of the most marketing-intensive industries in Australia. Your product is perishable. An empty table tonight, an unsold room, a function space sitting dark on a Tuesday, that revenue is gone forever. At the same time, your competition isn’t just the venue down the road. It’s UberEats, Booking.com, TheFork, and every other platform trying to insert themselves between you and your customer.
General marketing agencies don’t understand these dynamics. They’ll build you a pretty campaign that generates impressions but not bookings. They’ll optimise for cost-per-click when you need cost-per-cover. They’ll run the same strategy in January that they run in December, ignoring the seasonality that defines your entire business.
Merge is different because hospitality is all we do. Here’s what that means in practice.
Instead of running “a Facebook campaign” and “a Google campaign,” we run a restaurant bookings campaign, a function enquiries campaign, and an accommodation campaign. Each has its own budget, targeting, creative, and KPIs, across whatever channels deliver the best results.
Melbourne Cup, New Year’s Eve, Valentine’s Day, Mother’s Day, school holidays, public holidays, conference season, wedding season. We build a 12-month campaign calendar that aligns with the events and seasons that drive your revenue, ramping spend before peak periods and shifting strategy during quiet ones.
Every booking through a third-party platform costs you margin. Our campaigns are designed to build your direct booking channel: your own website, your own database, your own relationship with the customer.
Marketing doesn’t exist in a vacuum. We work with your GM, revenue manager, events coordinator, and kitchen to ensure campaigns match what’s actually happening on the ground.
A SAMPLE OF OUR CLIENTS
Trusted By 400+ Hospitality
Brands Across Australia
We've run thousands of Hospitality Marketing campaigns over 18 years
A SAMPLE OF OUR CLIENTS
Real Results From Our
Hospitality, Events & Restaurant Clients
Tickets Sold
Potential
Lead Value
Accommodation ROAS
Covers Booked
Request a demo to see how we can drive more bookings for your restaurant.
MEET MERGE
Our Campaigns Book Out Hospitality Venues
At Merge, hospitality isn’t a vertical we service, it’s the only thing we do. Every strategy we build, every campaign we launch, and every result we deliver is for a hospitality business. That singular focus gives us an edge that generalist agencies simply can’t match.
Over 18 years, we’ve worked with over 400 venues across Australia: restaurants, hotels, pubs, bars, wedding venues, function centres, conference facilities, resorts, and everything in between. We’ve generated over 200,000 event enquiries, booked 238,000+ room nights, and managed more than 3,000 individual campaigns.
We’re based in Brisbane’s Fortitude Valley, but our clients span every major city and regional market in Australia. Whether you’re a single-site operator or a multi-venue group, we bring the same level of strategic depth and hands-on execution.
Hospitality MARKETING BY VENUE TYPE
Specialist Campaigns For Every Hospitality Venue
We deliver specialist marketing campaigns for every type of hospitality venue. Whether you run a neighbourhood pub, a boutique winery, a beachfront resort or a 500-seat conference centre, our team has the industry knowledge and platform expertise to drive bookings, enquiries and revenue for your specific venue format.
Drive foot traffic and repeat visits with targeted campaigns for your cafe or coffee shop.
Generate corporate and event catering enquiries through Google Ads and social media.
Promote weekly specials, live music and function spaces to fill your pub every night of the week.
Build your bar’s brand and drive bookings for cocktail events, private hire and walk-ins.
Attract taproom visitors, venue hire enquiries and online merch sales for your craft brewery.
Showcase your rooftop venue with stunning social content and targeted local campaigns.
Sell tickets, drive guest list sign-ups and promote events to your nightclub’s target audience.
Drive luxury getaway bookings with visually-driven campaigns across Google, Meta and Instagram.
Fill your Airbnb calendar year-round with listing optimisation, photography and paid campaigns.
Market serviced apartments and holiday rentals to business and leisure travellers.
Attract families and couples looking for rural escapes and agritourism experiences.
Promote weddings, retreats and luxury stays at your country estate or homestead.
Drive cabin, camping and caravan bookings with seasonal campaigns and family-targeted ads.
Attract new members, green fee bookings and function enquiries for your golf club.
Drive visitor numbers with destination marketing across search, social and content channels.
Sell tickets, build hype and manage multi-stage campaigns for your festival or major event.
Promote race day hospitality, members’ packages and function hire at your racecourse.
Fill your harbour cruise, charter or party boat with targeted tourism and event campaigns.
We follow up every function enquiry in minutes so you never lose another event booking.
Attract spa-goers with targeted local campaigns, gift voucher promotions and seasonal offers.
Increase exhibition attendance and venue hire enquiries for your museum or gallery.