SEO For SaaS Software Companies: Boost Your Rankings On Google
SaaS companies: You know you need to get better at SEO. But how? It can feel overwhelming and confusing, especially if you’re not a technical company.
The good news is SEO doesn’t have to be intimidating or difficult. In fact, it’s probably one of the most important things you can do to grow your business and it doesn’t take a lot of time or effort.
It’s time to get your software company on the SEO train! SEO is one of the most important parts of marketing for a SaaS company, and if you’re not already taking advantage of it, you’re missing out on precious business.
This guide will walk you through the basics of SEO and get you on your way to making sure your SaaS website is ranking high in Google search results.
What Is SEO?
SEO is the practice of optimising your website so that it ranks higher in search results on Google and other search engines. You want to make sure your site is ranking high on Google because that means that when someone searches for a keyword related to your business (like “Best POS Software For Restaurants”), they’ll see your site at the top of the list instead of someone else’s—and they’ll click on yours!
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
What Are The Benefits Of SEO For SaaS Software Companies?
There are tons of benefits that come with using SEO for SaaS companies. By using the right keywords (that actual people search for), you can get more traffic to your website, and generate more leads and sales. Perhaps even more important is how SEO can help you build your brand.
It’s been proven time and time again that people who come to your website organically are already in a buyer’s mindset. When someone types something into Google, they’re actively seeking an answer or solution to their problem—and often, they find it on the first page of results.
When a businesses name stands out in search results, it builds credibility with potential clients. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
The benefits of SEO for SaaS companies include:
- More Traffic: The higher your website ranks in search results like Google, the more people will click on it. If you sell a business software product, that means more people will find out about you and what you have to offer.
- More Sales: More traffic means more potential leads and customers for your business. As many as 90% of searchers are able to find what they’re looking for without ever clicking on the second page of results. So if your site is ranking on the second page or lower, you’re missing out on potential sales.
- Brand Building: When people search for terms related to your SaaS product or service, and they see that you rank high in search results, that helps build trust and increases their awareness of your brand. It’s a simple yet powerful way to build authority in your industry or niche.
#1 SEO Tip For SaaS Companies: Keyword Research
Choosing the right SEO keywords for your SaaS company can be the difference between success and failure. SEO keywords are essential in helping your website rank on search engines, which will bring you more traffic, and ultimately more customers.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
Before you can identify which keywords you should use in your strategy, you need to know what makes your software service different from others. Try asking yourself the following questions:
- What problem does your software solve?
- How does it solve that problem?
- What features does it have?
- How much does it cost?
- Do you offer customer support? How can they get in touch with you?
- Are there any other companies out there offering similar products with different features? What’s different about yours?
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
#2 SEO Tip For SaaS Companies: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
To build a successful user acquisition strategy for pharmaceutical products, you need to structure it in a way that will allow you to reach target audiences and move them through the sales funnel. You need to have keyword strategies for every piece of content you publish to strive for visibility in search engines.
#3 SEO Tip For SaaS Companies: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For SaaS Products: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For SaaS Brands: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For SaaS Businesses: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
Getting results from SEO takes time. Good things are worth the wait, and SEO is no exception.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
We have a lot of customers who start working with us and see results very quickly. But there are also businesses that we work with (especially in niche fields or when you’re targeting consumers from a different country) where it can take up to six months to see significant results.
Our team will work with you to determine exactly what you want to achieve in the long term with SEO, so we can identify the right strategy for you. It might be that you want to rank for particular keywords or phrases, reach a specific audience, or simply beat out the competition when people search for products like yours. Naturally, clients who have higher goals will take longer to get results than clients who are just looking for a quick win.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your SaaS Software Business?
SEO for SaaS companies can be a tough nut to crack. That’s because the nature of a SaaS business is unique:
Unlike most other forms of digital marketing, SEO for SaaS companies needs to be handled by a team that knows your industry and the unique challenges you face.
Whether it’s how to create great content around a subject that can seem dry or boring, or the difficulty of ranking in competitive industries with limited resources, a solid SaaS marketing partner will have the experience to deal with these kinds of issues.
If you want your company to thrive in this environment, you need to get on board with the best practices for SEO in the SaaS industry today.
Find an Australian SEO agency for your company: