RESULTS

Hospitality Marketing Results For Hotels, Restaurants & Function Venues

Real campaigns, real ads and the results they delivered, grouped by the kind of campaign we ran.

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Function & Event Venue Marketing Results

Google Search, Meta and landing pages built to fill function rooms, event spaces and conference calendars.
Google Search ads and event enquiry page for Felons Brewing Co Brisbane
Google Search ads and event enquiry page for Felons Brewing Co Brisbane
Felons Brewing Co logo

87% More Function Enquiries, At A Third Less Cost Per Enquiry

Always-on Google Search aimed at event planners within a short drive of this Howard Smith Wharves brewery, with separate ad groups for function rooms, corporate events and galas of up to 800 guests.

87%

More function enquiries

33%

Lower cost per enquiry
Google Search ads and function pages for Howard Smith Wharves
Google Search ads and function pages for Howard Smith Wharves
Howard Smith Wharves logo

122%

Higher conversion rate

Conversion Rate More Than Doubled In Three Months

Functions advertising for this river front precinct rebuilt around a separate Google Search campaign for each occasion, from corporate events and weddings to private dining.
55% lower cost per enquiry · 33% more enquiries year on year
Ciao Papi campaign ads and landing page
Ciao Papi campaign ads and landing page
Ciao Papi logo

122%

More function enquiries

More Than Double The Function Enquiries, At 58% Less Cost Per Enquiry

For this riverfront Italian restaurant we built a new private dining landing page and set bidding to optimise for submitted enquiries. In the three months that followed, function enquiries more than doubled.
58% lower cost per enquiry · 254% higher conversion rate
W Melbourne campaign ads and landing page
W Melbourne campaign ads and landing page

137%

More function enquiries

137% More Function Enquiries, At 63% Less Cost Per Enquiry

We rebuilt this luxury city hotel’s search advertising around function enquiries. Within three months enquiries more than doubled and each one cost 63% less, a result held for seven months.
187% higher conversion rate · 63% lower cost per enquiry
W Hotels wedding showcase reception styling
Sheraton Hotels logo

$1.6m

Potential revenue

$1.6m In Potential Event Bookings, Within 3 Months

A private events and wedding campaign across Facebook, Instagram and Google Ads that lifted both enquiry volume and lead quality.
20x return on investment · 162+ function enquiries
Google Search and Meta ads with the function venue page for Evra
Google Search and Meta ads with the function venue page for Evra
Evra logo

8x

Enquiries in month one

8x More Function Enquiries In The First Month

New landing pages for birthdays, Christmas parties and corporate events, with Google Search and Meta campaigns for this Newstead restaurant and bar.
560% more enquiries over 3 months · 35% lower cost per enquiry
Southside campaign ads and landing page
Southside campaign ads and landing page
Southside logo

42%

Lower cost per enquiry

42% Lower Cost Per Private Dining Enquiry, With 17% More Enquiries

For this three-level East Asian restaurant in South Brisbane, we moved year-round functions advertising into one private dining Search campaign. Enquiries rose 17% while cost per enquiry fell 42%.
42% higher conversion rate · 17% more private dining enquiries
MIRRA campaign ads and landing page
MIRRA campaign ads and landing page
MIRRA logo

57%

More function enquiries per month

57% More Function Enquiries Each Month, At 44% Less Cost Per Enquiry

For this converted-warehouse event venue, functions advertising moved from Google Search to targeted Meta campaigns. Monthly function enquiries rose 57% while the cost of each enquiry fell 44%.
44% lower cost per enquiry
Google Search ads and event pages for Jackalope Hotel
Google Search ads and event pages for Jackalope Hotel
Luxury regional hotel case study

400+

Event enquiries

400+ Event Enquiries In 9 Months For This Luxury Hotel

This hotel had no dedicated event campaigns. We launched Google Search campaigns for weddings, corporate events and private functions.
$16 cost per enquiry
Google Search ads and functions landing page for The Calamvale Hotel
Google Search ads and functions landing page for The Calamvale Hotel
Calamvale Hotel Logo

56x

Return on ad spend

$1.5m Events Booked For This Outer Suburb Event Venue

High-intent content, a sharper value proposition and tightly targeted Google Ads reaching corporates, community groups and event planners turned an underperforming suburban venue into a high-demand events destination.
$1.5m Event sales · 514 Events booked
Google Search ads and functions landing page for Alexandra Hills Hotel
Google Search ads and functions landing page for Alexandra Hills Hotel
Alex Hills Hotel logo

16x

Return on ad spend

How We Filled This Regional Conference & Events Centre

Distance from the CBD made this centre a hard sell. Strong content, precise messaging and targeted Google Ads filled the calendar.
220+ events booked

Wedding Venue Marketing Results

Campaigns that reach couples while they are choosing a venue, and turn them into booked tours and wedding enquiries.
Walkabout Creek campaign ads and landing page
Walkabout Creek campaign ads and landing page

133% More Wedding Enquiries, At Less Than Half The Cost Per Enquiry

We rebuilt the wedding landing page and ad copy for this rainforest wedding venue. In the first three months, the same ad traffic delivered 133% more enquiries at less than half the cost per enquiry.

133%

More wedding enquiries

55%

lower cost per enquiry

130%

higher conversion rate
State Buildings campaign ads and weddings page
State Buildings campaign ads and weddings page

400

Open day pre-registrations

400 Couples Pre-Registered, 200 Walked Through The Doors

We promoted a heritage wedding venue’s open day across Facebook and Instagram, sending couples to pre-register. The campaign beat the previous open day’s click-through rate, and half of all registered couples attended.
200 couples attended on the day · 62% higher click-through rate than the previous open day
Fleay's Wildlife Centre campaign ads and landing page
Fleay's Wildlife Centre campaign ads and landing page

74%

Lower cost per enquiry

Cost Per Wedding Enquiry Cut From $75 To $19 With A New Landing Page

We rebuilt this wildlife sanctuary wedding venue’s landing page around its packages and a single enquiry form. In the first weeks after launch, the same ad traffic converted almost four times as often.
3.8x higher conversion rate
JW Marriott Gold Coast campaign ads and landing page
JW Marriott Gold Coast campaign ads and landing page
JW Marriott Gold Coast logo

42%

Higher enquiry conversion rate

42% Higher Conversion Rate, 24% Lower Cost Per Wedding Enquiry

Google Search campaigns for this five-star resort’s wedding business, optimised to wedding enquiry forms and refined until each enquiry cost almost a quarter less.
24% lower cost per wedding enquiry
Event venue styled wedding shoot
Babalou Wedding Venue Logo

40x

Return on ad spend

How This Wedding Venue Filled Their Calendar Year-Round

Google Ads for couples searching for wedding venues, backed by Meta ads with tactical offers and packages that drove off-peak bookings and showcase RSVPs.
2,600+ leads in 12 months
Meta ads and landing pages for Bathers Beach House
Meta ads and landing pages for Bathers Beach House
Bathers Beach House logo

3x

Wedding enquiries

Wedding Enquiries Tripled In The First Full Month

Tracking from scratch, an on-site enquiry form in place of a third-party link, and new landing pages for weddings and celebrations at this Fremantle beach venue.
48% more function enquiries

Hotel & Accommodation Marketing Results

Campaigns that move guests from OTAs to the hotel’s own booking engine.
Meta ads and booking page for AVANI Mooloolaba Beach Hotel
Meta ads and booking page for AVANI Mooloolaba Beach Hotel
AVANI Mooloolaba Beach Hotel logo

10.6x Return On Ad Spend For This New Beach Hotel

Meta campaigns from opening week of this 180-room Sunshine Coast hotel, driving room bookings straight to its own booking engine with separate drive-market, interstate and New Zealand audiences.

10.6x

Return on ad spend

97%

ROAS increase by month three

43%

Lower cost per booking
Hoteloco campaign ads and landing page
Hoteloco campaign ads and landing page
Hoteloco logo

10.3x

Return on Meta ad spend

10x Return On Ad Spend For This Boutique Sydney Hotel

This 39-room boutique hotel in inner Sydney sells rooms through its own booking engine. Our Google Search and Meta campaigns drive direct bookings, returning around 11 and 10 times their ad spend.
11x return on Google ad spend
Google Search and Meta ads with the accommodation page for Oxford House
Google Search and Meta ads with the accommodation page for Oxford House

Oxford House

127x

Return on ad spend

How We Doubled Direct Bookings In 6 Months

Over-reliant on OTAs. Brand-protection Google Ads, Performance Max and Meta retargeting with seasonal offers shifted guests to booking direct.
2x direct bookings in 6 months
The Strand Hotel campaign ads and landing page
The Strand Hotel campaign ads and landing page
The Strand Hotel logo

5.7x

Return on ad spend

5.7x Return On Ad Spend For This Inner City Boutique Hotel

For this inner city boutique hotel we relaunched Google Search campaigns for brand and location searches, bidding on room bookings. By months three and four, return on ad spend had risen almost fivefold.
389% ROAS increase by month three · 79% lower cost per booking
Performance Max ads and the stay page for Jackalope Hotel
Performance Max ads and the stay page for Jackalope Hotel
Luxury regional hotel case study

73x

Return on ad spend

73x Return From A Rebuilt Accommodation Campaign

We took over accommodation advertising and rebuilt the Performance Max campaign around accommodation searches, more than doubling the previous return.
$523k+ direct booking revenue

Event & Festival Marketing Results

Ticket sales and attendance for festivals, seasonal events and ticketed dining.
Meta ads and website for Paniyiri Greek Festival 2026
Meta ads and website for Paniyiri Greek Festival 2026
Paniyiri Greek Festival logo

6.9x Return On Ticket Sales For This Festival’s 50th Year

A five-week Meta sales campaign led by short festival videos for Brisbane’s Greek festival, our third year with them. Delivered with Liquidity Marketing.

6.9x

Return on ad spend

47%

Higher ROAS since 2024

172%

Higher click-through rate
Meta ads and website for Toowoomba Carnival of Flowers
Meta ads and website for Toowoomba Carnival of Flowers
Toowoomba Carnival of Flowers logo

14.6%

More visitors at Laurel Bank Park

Record Crowds At Both Main Parks For This Spring Flower Festival

A paid social campaign for each headline experience of this Toowoomba festival, built around video. Delivered with Liquidity Marketing.
11.7% more at the Botanic Gardens
Sheraton Sydney grand seafood buffet restaurant
Sheraton Hotels logo

$1.06m

Direct event revenue

$1,060,000 Generated From 4 Months Of Ticketed Events

Seasonal campaigns for Lunar New Year, Australia Day, Christmas, High Tea and seafood dining at this Sydney hotel, selling out multiple sittings.
5,300+ tickets sold

Restaurant & Dining Marketing Results

Campaigns that fill tables and drive online bookings for bars, restaurants and dining precincts.
The Marina Mindarie campaign ads and landing page
The Marina Mindarie campaign ads and landing page
The Marina Mindarie logo

64% More Online Bookings From Social Ads, At 19% Less Cost Per Booking

For this waterfront marina precinct of bars, restaurants and a hotel, we run Meta campaigns for every venue and season. In 2025 online bookings from Meta rose 64% while cost per booking fell 19%.

64%

More online bookings, 2025 vs 2024

19%

lower cost per booking

31%

higher booking conversion rate
Howard Smith Wharves campaign ads and landing page
Howard Smith Wharves campaign ads and landing page
Howard Smith Wharves logo

1,521

Covers booked in five weeks

1,521 Covers Booked In Five Weeks, At $2.92 Per Booking

A Facebook and Instagram campaign for Winter Feasting at this river front precinct, built around a group dining offer and sending diners straight to online booking. Five weeks of ads filled tables with 1,521 covers.
$2.92 cost per booking
Pialligo Estate outdoor wedding ceremony setting
Images | Merge marketing agency

1,000+

Dining reservations

Over 1,000 Table Reservations With This 3 Week Launch Campaign

A coordinated Facebook, Instagram and Google Ads launch that established this 55-acre winery as a destination for dining, celebrations and private functions.
200+ Private event enquiries · 520k+ Locals reached

Launch & Brand Campaign Results

Venue openings, product launches and brand growth on social and display.
The Woodstock campaign ads and landing page
The Woodstock campaign ads and landing page
The Woodstock logo

3,566 Locals Signed Up Before This Western Sydney Pub Opened

For the relaunch of the former Carousel Inn in Rooty Hill, a pre-opening competition on Facebook and Instagram built a local database at under $1 per sign-up, then opening, sports lunch and dining campaigns kept the new pub front of mind.

3,566

Pre-opening sign-ups

$0.77

cost per sign-up

182k+

people reached at launch
Hospitality venue social media content
CBCO Logo

2.3m

Video views

2+ Million Ad Views For CBCO Brewing

A summer brand campaign amplified across social and display, run in partnership with Greenpoint Media.
1.9m people reached
Hospitality venue | Merge hospitality marketing agency
XXXX Brewery logo

12,000

New followers

12,000 New Followers For XXXX Brewery

A growth campaign segmenting locals, Milton Mango advocates and tourists with content made for each.
10,000+ on Facebook · 2,000+ on Instagram
Tiny Mountain Brewing brewery and venue
Hospitality venue marketing photography

2,020+

Instagram likes in 9 days

2,020+ Instagram Likes In 9 Days For This Brewery

A targeted social launch to position this Townsville brewery for a competitive summer beverage market.
120k+ ads seen
Sam Thaiday at Ashgrove Fresh marketing shoot
A Better Choice Food Services logo

543k+

Ads seen

How We Generated 500k Impressions In 14 Days

Landing page design, editorial copy, email and a targeted social campaign to grow the database.
2,020+ user signups

Want results like these for your venue?