Hotels should allocate 4-6% of revenue to marketing for strong performance. Industry average is 7.7-9.4% (Gartner 2025). See budget benchmarks by property tier.

74% of diners use social media to choose restaurants, and 57% book through social platforms. Australian benchmarks show UGC drives 4x higher conversion than branded photos.

Direct hotel bookings cost 5-12% of revenue to acquire vs 15-25% OTA commission. Hotels retain 94.87% of direct revenue compared to 82.06% through OTAs.

The travel and hospitality industry achieves an 8.73% Google Ads CTR — the highest of any sector. See how your campaigns compare with full CTR and conversion rate benchmarks.

Hotels should target 5x+ ROAS from Google Ads. Varos data shows median hotel ROAS of 15.19x on Search, while Meta delivers 4.83x. See benchmarks by property tier.

A wedding venue lead should cost under $30 per enquiry. Benchmarks from 3,000+ Australian campaigns reveal what strong, average, and underperforming wedding venue campaigns look like.

A function venue lead should cost under $30. Data from 3,000+ Australian campaigns reveals exact cost per lead benchmarks for events, conferences, and private functions.

A restaurant booking through digital ads should cost under $10. Data from 3,000+ Australian hospitality campaigns reveals exact cost per booking benchmarks.