40% of Gen Z use AI over Google to find restaurants. Learn the exact steps Australian restaurants need to appear in ChatGPT, Google AI Overviews, and Perplexity.

Email marketing delivers $36 ROI per $1 spent for hotels. Loyal guests spend 22.4% more per stay. See email benchmarks, campaign types, and recovery strategies.

Track restaurant bookings through SevenRooms, NowBookit, ResDiary, or OpenTable integration with Google and Meta Ads. Conversion tracking became available Feb 2026.

A good CTR for live music venue ads is 1.5%+ on social platforms. The travel and hospitality sector achieves 8.73% on Google Ads — the highest of any industry.

78% of travellers are open to AI for trip planning. AI Overviews now appear in 50%+ of Google queries. See how AI search is reshaping hospitality discovery.

85% of hotel website visitors abandon before booking, converting just 2.4 per 100 visitors. See the top abandonment causes and recovery strategies with data.

Hotels should allocate 4-6% of revenue to marketing for strong performance. Industry average is 7.7-9.4% (Gartner 2025). See budget benchmarks by property tier.

74% of diners use social media to choose restaurants, and 57% book through social platforms. Australian benchmarks show UGC drives 4x higher conversion than branded photos.

Direct hotel bookings cost 5-12% of revenue to acquire vs 15-25% OTA commission. Hotels retain 94.87% of direct revenue compared to 82.06% through OTAs.

The travel and hospitality industry achieves an 8.73% Google Ads CTR — the highest of any sector. See how your campaigns compare with full CTR and conversion rate benchmarks.