Merge Insights
Tips, resources & guides to improve your digital presence
What ROAS Should a Hotel Expect from Google Ads?
Eugene Went
29 March 2026
Hotels should target 5x+ ROAS from Google Ads. Varos data shows median hotel ROAS of 15.19x on Search, while Meta delivers 4.83x. See benchmarks by property tier.
How Much Should a Wedding Venue Lead Cost?
Eugene Went
29 March 2026
A wedding venue lead should cost under $30 per enquiry. Benchmarks from 3,000+ Australian campaigns reveal what strong, average, and underperforming wedding venue campaigns look like.
How Much Should a Function Venue Lead Cost?
Eugene Went
29 March 2026
A function venue lead should cost under $30. Data from 3,000+ Australian campaigns reveals exact cost per lead benchmarks for events, conferences, and private functions.
How Much Should a Restaurant Booking Cost Through Ads?
Eugene Went
29 March 2026
A restaurant booking through digital ads should cost under $10. Data from 3,000+ Australian hospitality campaigns reveals exact cost per booking benchmarks.
Hospitality Marketing Benchmarks 2026: What Good Performance Actually Looks Like
Eugene Went
28 March 2026
Data from 3,000+ Australian hospitality campaigns reveals exact benchmarks for hotels (5x+ ROAS), restaurants (under $10/booking), and venues (under $30/lead).
SEO For Dentists
Eugene Went
21 March 2026
SEO For Dentists: Grow Your Dental Practice On Google If you’re a dentistry practice, you’ve probably seen your competitors rise in the Google rankings while you stay stagnant. That’s because
5 Best POS Systems For Restaurants, Bars, Cafes & Pubs
Eugene Went
13 January 2025
In the fast-paced world of hospitality, having the right tools to streamline operations is crucial. For Australian restaurants, cafes, pubs, and bars, a reliable Point of Sale (POS) system can
Top 5 Table Reservation Systems For Restaurants
Eugene Went
13 January 2025
Want to Increase Your Table Bookings by 200%? Request Our Restaurant Marketing Packages 5 Best Online Table Reservation Systems For Restaurants, Bars & Venues Sick of seeing empty tables during
Increase Mid-Week Restaurant Table Bookings
Eugene Went
10 January 2025
Looking to spice up your restaurant’s week and fill those empty tables during Tuesday night trivia? We’ve all been there. Weekends are a breeze for reservations, but those mid-week nights
How to Become an Airbnb Superhost
Eugene Went
26 August 2024
If you’re an Airbnb host aiming to take your hosting experience to the next level, earning the coveted SuperHost status should be at the top of your list. Not only
What ROAS Should a Hotel Expect from Google Ads?
Eugene Went
29 March 2026
Hotels should target 5x+ ROAS from Google Ads. Varos data shows median hotel ROAS of 15.19x on Search, while Meta delivers 4.83x. See benchmarks by property tier.
How Much Should a Wedding Venue Lead Cost?
Eugene Went
29 March 2026
A wedding venue lead should cost under $30 per enquiry. Benchmarks from 3,000+ Australian campaigns reveal what strong, average, and underperforming wedding venue campaigns look like.
How Much Should a Function Venue Lead Cost?
Eugene Went
29 March 2026
A function venue lead should cost under $30. Data from 3,000+ Australian campaigns reveals exact cost per lead benchmarks for events, conferences, and private functions.
How Much Should a Restaurant Booking Cost Through Ads?
Eugene Went
29 March 2026
A restaurant booking through digital ads should cost under $10. Data from 3,000+ Australian hospitality campaigns reveals exact cost per booking benchmarks.
Hospitality Marketing Benchmarks 2026: What Good Performance Actually Looks Like
Eugene Went
28 March 2026
Data from 3,000+ Australian hospitality campaigns reveals exact benchmarks for hotels (5x+ ROAS), restaurants (under $10/booking), and venues (under $30/lead).
SEO For Dentists
Eugene Went
21 March 2026
SEO For Dentists: Grow Your Dental Practice On Google If you’re a dentistry practice, you’ve probably seen your competitors rise in the Google rankings while you stay stagnant. That’s because
5 Best POS Systems For Restaurants, Bars, Cafes & Pubs
Eugene Went
13 January 2025
In the fast-paced world of hospitality, having the right tools to streamline operations is crucial. For Australian restaurants, cafes, pubs, and bars, a reliable Point of Sale (POS) system can
Top 5 Table Reservation Systems For Restaurants
Eugene Went
13 January 2025
Want to Increase Your Table Bookings by 200%? Request Our Restaurant Marketing Packages 5 Best Online Table Reservation Systems For Restaurants, Bars & Venues Sick of seeing empty tables during
Increase Mid-Week Restaurant Table Bookings
Eugene Went
10 January 2025
Looking to spice up your restaurant’s week and fill those empty tables during Tuesday night trivia? We’ve all been there. Weekends are a breeze for reservations, but those mid-week nights
How to Become an Airbnb Superhost
Eugene Went
26 August 2024
If you’re an Airbnb host aiming to take your hosting experience to the next level, earning the coveted SuperHost status should be at the top of your list. Not only