AI Search Optimisation
Get Your Hospitality Brand
Recommended by AI Search
AI SEARCH OPTIMISATION
The Way People Search Has Changed.
Has Your Marketing?
Of AI answers cite pages outside the top 3 Google results
Weekly users on ChatGPT searching for recommendations
Of AI Overview citations come from pages ranking below position 5
We check whether ChatGPT, Perplexity, Google AI Overviews and other AI systems can actually access and read your website. Many hospitality sites unknowingly block AI crawlers through robots.txt rules or JavaScript-heavy page rendering.
AI doesn’t cite entire pages — it cites specific passages. We analyse whether your content has clear, quotable answers in the optimal 134-167 word range that AI systems prefer to extract and recommend to users.
AI systems favour content with clean heading hierarchies, question-based headings, short paragraphs, comparison tables and FAQ sections. We audit your content structure against what AI algorithms prioritise when selecting citations.
AI recommendations are influenced by brand mentions across the web — Reddit discussions, review sites, industry directories, Wikipedia and more. We assess your brand’s authority footprint and identify gaps that limit AI visibility.
Each AI platform weighs sources differently. Google AI Overviews prioritises ranking pages, ChatGPT leans on Wikipedia and Reddit, while Perplexity favours community-validated content. We optimise for all of them.
Structured data, llms.txt files, server-side rendering and proper meta tags all influence whether AI systems can understand and recommend your business. We audit every technical signal that impacts your AI search presence.
AI SEARCH OPTIMISATION AGENCY
Why Does AI Search Visibility Matter
For Your Hospitality Business?
Get Recommended by AI Assistants
When someone asks ChatGPT “best restaurants in Brisbane” or “where to stay on the Gold Coast,” you want to be in the answer. AI optimisation puts your brand in front of high-intent travellers at the moment they’re making decisions.
Reach Guests Before They Google
More people are starting their search with AI tools instead of Google. By optimising for AI-powered search, you capture guests at the very start of their research — before they even see your competitors’ Google ads.
Stand Out in Google AI Overviews
Google now shows AI-generated answers above traditional search results. If your content isn’t structured for AI citation, you’re invisible in the most prominent position on the search results page.
Future-Proof Your Marketing
AI search is growing exponentially. Businesses that optimise now will dominate recommendations for years. Those that wait will find it increasingly difficult to earn visibility as AI models solidify their preferred sources.
CASE STUDIES & RESULTS
Real Results From Our
Digital Marketing Campaigns
Tickets Sold
Potential
Lead Value
Accommodation ROAS
Covers Booked
Enquire today and we'll show you how AI search optimisation can drive these results for your brand.
MEET MERGE
Australia's First Hospitality-Focused
GEO Agency
At Merge, we’ve spent 18 years helping hospitality businesses get found online. Now, as AI transforms how people search for restaurants, hotels, bars and venues, we’re leading the charge in Generative Engine Optimisation (GEO) for the hospitality industry.
We combine deep hospitality expertise with cutting-edge AI search knowledge to ensure your brand isn’t just visible on Google — but recommended by every AI assistant your guests are using to plan their next outing, trip or event.
Our GEO audits analyse 40+ checkpoints across 5 categories, giving you a clear score and actionable roadmap to improve your AI visibility. Whether you’re a single-venue restaurant or a multi-property hotel group, we tailor our approach to your category and market.
A SAMPLE OF OUR CLIENTS
Trusted By 400+ Hospitality
Brands Across Australia
