It’s a phenomenon witnessed across the whole restaurant industry – Friday and Saturday nights are busy, but the rest of the week is a slow crawl. Here are our tips on how to boost your restaurant’s midweek trade and weekly takings with on-trend marketing activities.
Make Every Night Special
The simplest way to bring people into your venue is with regular promotional events. Whether it’s value-added promotions, special nightly menus, pop-ups, or live entertainment, creating a weekly deal or a point of difference is an effective way to bring in customers.
Once you’ve made a roster of events and specials, promote them with in-house collateral to notify your regulars, and digital channels to engage a specific wider audience.
Social Media Advertising
Social media is a powerful tool that can be used to reach a wide, engaged audience. While the reach of organic posts is on the decline, sponsored posts are an effective way to reach ideal audiences to boost mid-week trade. For best results, schedule mid-week advertising campaigns across your social channels, like Instagram and Facebook, and trigger them on and off during key trade periods.
Social media advertising is also a great way to communicate with existing customers, and incentivise them to host milestone celebrations at your venue.
Email marketing is an effective and affordable way to communicate with your audience, actually offering the highest return on investment for all paid restaurant marketing activities.
As you develop a database, segment them according to interest and behaviours, and market to them with specific content. Discounts and other incentives are an easy way to motivate your audience to join your database.
Audit Your Marketing Strategy
If you’re looking for ways to boost your midweek revenue, request a free audit from Australia’s hospitality marketing experts at Merge Digital.