Pharmaceutical SEO: Boost Your Rankings On Google
SEO for pharmaceutical companies is not the same as SEO for regular retail products.
The pharmaceutical industry is unique in that its marketing efforts tend to focus on awareness and education, rather than promoting a particular brand. This is because, unlike other industries, in which brands typically dominate the discussion around a particular drug, consumers interested in pharmaceuticals tend to seek out information about specific diseases and conditions.
When you’re marketing a drug, the first step is to determine whether the drug is going to be used by patients or healthcare professionals, rather than consumers. If your pharmaceutical product is intended for patients, then your SEO strategy will focus on unbranded (or general) keyword research and content that educates patients about their condition and treatment options.
We’ve put together a guide to help you navigate the world of SEO for pharmaceutical brands.The pharmaceutical industry is unique in that its marketing efforts tend to focus on awareness and education, rather than promoting a particular brand. This is because, unlike other industries, in which brands typically dominate the discussion around a particular drug, consumers interested in pharmaceuticals tend to seek out information about specific diseases and conditions.
What Is SEO?
Search engine optimisation (SEO) is the process of optimising a website so that it ranks highly in search results for relevant keywords. To put it simply, SEO helps you get more traffic from search engines like Google. There are lots of different ways to optimise a website, but most involve making sure your site is structured in a way that makes it easy for Google’s algorithms to understand what your site is about.
Search engine optimisation (SEO) boosts the amount of traffic a company receives from search engines by improving its website’s content and performance. Increased organic rankings in search results will make your company easier to find and will increase its trust and brand awareness.
When it comes to the pharmaceutical industry, there is no single, blanket strategy that works for every property. Each website or webpage needs to be approached individually in order to maximise its potential. At the same time, many of the core principles of SEO still apply. You want to make sure your site is properly optimised from both an on-site and off-site standpoint in order to help boost your rankings in the SERPs.
The pharmaceutical industry has a unique approach when it comes to keyword research and optimisation, because the majority of their user acquisition efforts are based on acquiring new patients for off-brand diseases and conditions. This requires a multi-layered approach in which each disease/condition has its own custom keyword strategy, with different keywords designed to reach out to patients looking for specific treatments and cures.
What Are The Benefits Of SEO For Pharmaceutical Companies?
More than ever, people are using the Internet to find out about health issues and possible medical solutions. This makes it more important than ever for pharmaceutical companies to build their brand and generate sales through digital marketing.
When a businesses name stands out in search results, it builds credibility with potential patients by showcasing a strong lead generation. Search engine optimisation (SEO) is a great way to increase website traffic, generate more leads and build awareness, while also increasing sales.
There are many reasons that SEO is important for companies in the pharmaceutical industry. For one thing, it can help you build your brand and generate sales. It also increases traffic to your website—and better yet, it brings in the high-intent users who are most likely to convert into customers.
This means that you’ll have more opportunities to engage with potential patients. This engagement can take many forms: from answering questions about their health problems and providing information on how your company’s products might help solve those problems; to offering free samples of a product or service in order to introduce them to it before they make a purchase decision. In short, an optimised website is like a portal for potential customers into your business.
Let’s take a look at some of the benefits that SEO provides:
– Increase traffic: By using keywords in your website content and optimising it for search engines, you can increase your website traffic by ranking higher in search results pages. This will help you reach more potential customers who are looking for relevant information online.
– More sales: When people find what they’re looking for on your site, they’ll be more likely to buy from you because they’ll have already found value in your content. If they’ve found value in what you provide through search engine optimisation, then they’ll be much more likely to come back again when they need something else that relates to those keywords or topics.
– Builds a reputable brand: By using high quality content on your website along with relevant keywords that are strategically placed throughout the text, your site will gain authority in search engine results pages (SERPs). With this authority comes a greater likelihood of being seen by potential
#1 SEO Tip For Pharmaceuticals: Keyword Research
Attracting customers to your website requires that you select the right keywords. Once you have found your perfect keywords, focus on creating content that is well-written and informative. Achieving a high ranking on the search engines requires an SEO strategy that encompasses both onsite and offsite strategies for achieving high rankings on the major search engines.
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your website.
Unlike other industries, in which brands typically dominate the discussion around a particular drug, consumers interested in pharmaceuticals tend to seek out information about specific diseases and conditions.
For example, if you’re a B2C brand that sells a particular kind of hair conditioner, you might want to optimise your content for keywords like “hair conditioner,” “shampoo,” or “best conditioners for curly hair.” In the pharmaceutical industry, it’s much more likely that people will be searching for things like “treatments for psoriasis” or “medications for diabetes” than they are for your actual brand name or drug names.
The reasons behind this are fairly straightforward:
Pharmaceutical companies rarely market directly to consumers. Instead, they focus on physicians and medical professionals who prescribe their drugs. Consumers typically prefer to research medical conditions from impartial sources before seeking advice from their doctor.
Consumers want to know what causes their conditions and how they can treat them themselves (through diet changes or lifestyle modifications). They also want to know what medications are available and how they work—and they want this information in plain English.
Here are some tips to help you choose SEO keywords that will help you stand out from the crowd:
- Think like your customer: What words would someone use if they were searching for your product? Those are likely the words you want to include on your website and in your content.
- Using location-based keywords is super important. Don’t forget to include location based words so people know exactly where you’re based.
- Don’t forget about long-tail keywords: Long-tail keywords are longer phrases (usually 3 or more words), which are more specific than shorter phrases.
Pharmaceutical SEO Tip #2: Create Your SEO Strategy
A well-crafted content strategy can help you drive traffic to your business’s website. This SEO content strategy template includes strategies, templates and samples of content that may help you in your own marketing efforts.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news. Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
To build a successful user acquisition strategy for pharmaceutical products, you need to structure it in a way that will allow you to reach target audiences and move them through the sales funnel. You need to have keyword strategies for every piece of content you publish to strive for visibility in search engines.
#3 SEO Tip For Pharmaceuticals: Place Keywords In Headings
A great headline will capture your visitors’ attention and convince them to read more. The words you use before and after the headline should appeal to your target audience. Keywords that are relevant to your niche should be sprinkled throughout the body of the post in order to attract search engines and help encourage clicks to your site.
#4 SEO Tip For Pharmaceutical Industry: Optimise For Local Search
When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content.
Optimising your website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.
#5 SEO Tip For Pharmaceutical Companies: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Pharmaceutical Brands: Create Quality Backlinks
A backlink is a link on one website that points to another website.
When Google sees multiple websites linking to your site, it assumes you must have something special going on—and it ranks you higher in the search results. This is particularly helpful for small businesses because it allows them to get noticed even if their site isn’t as popular as larger sites that already rank well.
While there are many strategies for building backlinks, one of the most common methods is guest posting. Guest posting involves contacting a blog or website with similar interests and offering to write an article for them. The blog or website will often link back to you in exchange for your content. This is great for brands because it allows them to gain exposure from a relevant audience while also forging new relationships in their industry.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting
Need Help With SEO For Your Pharmaceutical Brand?
Pharmaceutical companies are constantly jockeying for space online, and it’s becoming more difficult to get the attention of consumers in a crowded field. That’s why many drug companies are choosing to invest heavily in search engine optimisation (SEO), a marketing strategy that emphasises organic search results over paid advertising.
SEO isn’t just about getting more traffic to your site; it also helps you build your brand and generate sales. When users see your company’s link at the top of their search results, they’ll start to associate your brand with quality and expertise – which will help increase their trust in you as a company. And when they click through to learn more about what you offer, some of those visitors will inevitably turn into paying customers.
SEO for pharmaceuticals requires a specialised approach from people with experience in the industry.
Pharmaceuticals are an extremely sensitive and heavily regulated industry, meaning that companies selling these products need to be well aware of the best practices when it comes to marketing, especially in the digital world.
The best way to avoid these issues is to make sure that you choose a digital marketing agency with experience specifically in the pharmaceutical field. Because this area has so many additional considerations beyond what is covered by general SEO practices, it is important that you work with someone who understands how to apply those rules in a digital setting.
Find an Australian SEO agency for your company: