SEO For Accountants: Get To The Top Of Google
When it comes to SEO for accountants, many companies neglect this important aspect of digital marketing. Are your rankings slipping while your competitors rise?
There are many reasons why this happens, but ultimately no matter how big your business is or how small, SEO should have a part to play in your online presence.
This article will shine the light on why you need to consider SEO for accountants and what assistance can be offered by an experienced professional company such as Merge Marketing who have years of experience as a top SEO agency for Australian accountants.
Here, in an easy-to-follow guide, are practical SEO strategies that will help accountants improve their search engine rankings.
What Is SEO?
SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”, as search engines call it) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
SEO can be tricky for accountants. Finding the right keywords to use in your business to draw clients is essential to success, but it’s not as easy as choosing popular terms. A successful accounting agency needs strategies that set it apart from the competition. We’re excited to share some of our most successful SEO strategies with you.
What Are The Benefits Of SEO For Accounting Firms?
SEO is an efficient way to get your accounting company’s name to stand out in search results.
When you get higher search rankings for keywords and phrases related to your company, your site appears more credible. When someone is looking for an accounting company, they probably need more than just the name of the business.
When you rank higher in Google, more people will have a chance to find your company, learn more about what you offer, and contact you to ultimately become a customer.
SEO will help you to generate more leads, which ultimately will lead to more sales. This is because the higher you rank in search results, the more people who will be viewing your site and consequently, the more leads you’ll receive.
Let’s take a look at the top benefits of SEO for accounting firms.
- Higher keyword rankings
- More qualified traffic
- More leads and enquiries for your business
- Better potential to close deals and win business
#1 SEO Tip For Accounting Firms: Keyword Research
To attract customers to your website, you must choose the right keywords for your site. Once you have found your perfect keywords, it’s time to create content that is well-written and informative. Achieving a high ranking on the search engines requires effective SEO for accountants. Here are seven steps involved in effective SEO for accounting firms:
Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your accounting company.
#2 SEO Tip For Accounting Firms: Create Your SEO Strategy
A Content strategy outlines target keywords for your website, blog or social media posts. Our SEO content strategy template creates a plan to help drive traffic to your business’s website. It includes strategies, templates and samples of content. This SEO content strategy is ready for you to use in your own marketing document.
If you want your site to succeed, you need to be thinking about two things:
- creating and publishing unique, helpful content
- positioning your company as a leader in your field.
If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news.
Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.
#3 SEO Tip For Accounting Firms: Place Keywords In Headings
A good headline is key to attracting visitors to your site and then grabbing their attention. Make sure the words you use before and after the headline appeal to your readers, and that you insert relevant keywords into the body of your post. By doing this, you’ll increase the chances that search engines will target you for relevant terms and help convince potential buyers to click through to your site.
#4 SEO Tip For Accounting Firms: Optimise For Local Search
#5 SEO Tip For Accountants: Setup Google Webmaster Tools
Google Webmaster Tools can help you monitor the status of your website on search engines like Bing and Yahoo, and even gives you the direct IP address. This helps you fix technical issues or check if your website seems to have slowed down or a page is not loading properly. Use this tool if you’re having any technical issues with your site.
Visit Google Search Console
#6 SEO Tip For Accountants: Create Quality Backlinks
Search engine optimisation for accounting is a process used to help locate and follow backlinks. It involves identifying relevant search terms and taking advantage of them, in order to bring additional traffic to your site. Link building has proven itself as an effective way to increase traffic and authority on online marketplaces such as eBay and Amazon. It also works with blogs, e-commerce websites, and other businesses seeking exposure for their products or services.
SEO For Accounting Firms Requires A Specialised Approach
There are more and more accounting firms and contractors chasing the same clients for the same jobs. Therefore, it’s essential to get noticed and to stay in front of your competitors.
As a marketing channel, SEO can help you outrank your competitors in the search engines. To do so requires you to partner with us to create a great SEO campaign for your business. This is what we’ve done for hundreds of businesses across Australia over the past 15 years.
Your competitors are growing, and more and more of them are chasing the same jobs as you. This is why it’s important to have your SEO strategy in place.
SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!
The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.
Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.
Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:
- Keyword recommendations
- Local optimisation report
- Onpage SEO Report
- SEO Implementation
- Content Creation
- Regular reporting