SEO For Builders & Construction

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SEO For Builders: Get To The Top Of Google

When it comes SEO for builders, this is one area of digital marketing that does not get enough attention. While a lot of organisations are on social media and they invest in pay-per-click, SEO for builders is often ignored.

There are many reasons why this happens, but ultimately no matter how big your business is or how small, SEO should have a part to play in your online presence.

This article will shine the light on why you need to consider SEO for builders and what assistance can be offered by an experienced professional company such as Merge Marketing who have years of experience as a top SEO agency for Australian builders.

Here are practical SEO strategies for builders who want to get to the top of Google’s search engine. This guide Includes practical steps you can apply in your building or construction business to make it easier for people to find you online.

SEO For Builders

What Is SEO?

SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”, as search engines call it) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

SEO is tricky. As a builder, you want to be able to make smart decisions about which keywords to use in your business to find customers, but building a successful website isn’t as easy as simply choosing the right keywords. Builders need strategies that help them stand out from their competitors which is why we’re excited to share some of our successful SEO strategies with you.

What Are The Benefits Of SEO For Builders?

SEO is an efficient way to get your construction company’s name to stand out in search results.

When you get higher search rankings for keywords and phrases related to your construction company, your site appears more credible. When someone is looking for a construction company, they probably need more than just the name of the business. 

When you rank higher in Google, more people will have a chance to find your company, learn more about what you offer, and contact you to ultimately become a customer.

SEO will help you to generate more leads, which ultimately will lead to more sales. This is because the higher you rank in search results, the more people who will be viewing your site and consequently, the more leads you’ll receive.

Let’s take a look at the top benefits of SEO for builders.

  • Higher keyword rankings
  • More qualified traffic
  • More leads and enquiries for your business
  • Better potential to close deals and win business
SEO For Builders

1. Keyword Research

It’s important to target search terms that will bring you traffic. Once you have found your perfect keywords, it’s time to put in the work! SEO is very much all about putting in the work necessary to improve your website’s visibility on search engines. Search engine optimisation (SEO) for builders involves several steps, all of which need to be taken in order to achieve effective results. Keyword research tools like KeywordsFX, Keyword Tool, and Answer the Public are great because they are based on actual search data. And they can help you uncover keywords and phrases people search online to find your construction company.
SEO For Builders

2. Create Your SEO Strategy

A Content strategy outlines target keywords for your website, blog or social media posts. Our SEO content strategy template creates a plan to help drive traffic to your business’s website. It includes strategies, templates and samples of content. This SEO content strategy is ready for you to use in your own marketing document.

If you want your site to succeed, you need to be thinking about two things:

  • creating and publishing unique, helpful content 
  • positioning your company as a leader in your field.

If you have a blog, make sure to update it regularly with industry news, helpful information, and the latest company news.

Giving readers the inside scoop is an effective way to keep them engaged on your site and give them something interesting to look at.

SEO For Builders

3. Place Keywords in Headings

The first five items in a blog post are known as “headlines”. Headlines are what attracts visitors to your site and determine what center of attention your content attracts. Pay attention to how the headline begins and ends—what comes before and after should appeal to your readers. Key words are an important part of the headline because they tell readers more about the content you’re going to deliver next. When you identify relevant keywords for your target audience in the body of your blog post, you’ll be able to more easily target them with the right focus of search engines and gain more conversion
SEO For Builders

4. Optimise For Local Search

When people search online for service providers in your area, you want to appear at the top of the results. The easiest way to optimise your site for local search is by adding location keywords in your page titles, headings, and site content. 

Optimising your builder website for search engine optimisation is a long-term battle. You need to be consistently inserting relevant keywords into phrases you index, and spotting opportunities to rank for highly specific words. It always pays to be systematic, especially when prioritising work to reduce search engine ranking fatigue.

SEO For Plumbers

5. Setup Google Webmaster Tools

Google webmaster tools is one of the best free tools for SEO. It helps you to find relevant versions of your website on other search engines like Bing and Yahoo. You can also update your direct IP address. Use this tool if you’re having technical issues with your site or if it seems to slow down or page doesn’t load completely. You can limit searches to specific domains and query terms using this switch. And finally you can get rankings for relevant keywords using the advanced search features.

Visit Google Search Console

6. Create Quality Backlinks

Search engine optimisation for builders is a process used to help locate and follow backlinks. It involves identifying relevant search terms and taking advantage of them, in order to bring additional traffic to your site. Link building has proven itself as an effective way to increase traffic and authority on online marketplaces such as eBay and Amazon. It also works with blogs, e-commerce websites, and other businesses seeking exposure for their products or services.

SEO For Home Builders Requires A Specialised Approach

There are more and more building firms and contractors chasing the same clients for the same jobs. Therefore, it’s essential to get noticed and to stay in front of your competitors.

As a marketing channel, SEO can help you outrank your competitors in the search engines. To do so requires you to partner with us to create a great SEO campaign for your business. This is what we’ve done for hundreds of businesses across Australia over the past 15 years.

Your competitors are growing, and more and more of them are chasing the same jobs as you. This is why it’s important to have your SEO strategy in place.

SEO For Plumbers

How Long Does It Take To Get Results From SEO?

SEO isn’t something that happens overnight. As with many marketing tactics, SEO often takes months to achieve results. Often times, weeks are required to build enough momentum to rank well within search engines. It’s important not to get frustrated or give up too soon. If you’ve got a project or marketing plan in place, stick with it and it’ll pay off!

The sooner you launch your SEO campaign, the better. Our proprietary technology and expert experience in digital marketing will help ensure that your site ranks in search engines like Google and Bing. We also make it a point to continually and consistently tweak and optimise your optimisation efforts in order to ensure the best placement possible.

Our professional service begins with a free consultation where we get to know you, your business, and your goals. The next step is for us to listen to your business needs and discuss with you all of the possibilities for your site. Following this discussion our team of experts will develop a site that fits your budget, expectations, and goals.

SEO For Builders

What Work Is Involved In SEO For Builders?

Search engine optimisation is a process, not a one-time job. This means you should expect to receive regular reports from us, detailing how your SEO project is going, and what your next steps will be. In addition to the services mentioned above, here are some of the included Search engine optimisation services:

  • Keyword recommendations
  • Local optimisation report
  • Onpage SEO Report
  • SEO Implementation
  • Content Creation
  • Regular reporting

Need Help With SEO For Your Building Construction Business?

If you’re ready to take your building and construction business to the top of Google, get in touch with us today.

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