7 Ways To Book More Weddings At Your Restaurant Or Event Venue

Weddings provide restaurants and function venues with a great opportunity to boost revenue.

It’s the bride and groom’s special day and many couples want to host an extravagant celebration they will remember for a lifetime. Promoting your restaurant or function space as a wedding venue requires planning and taking time to do this properly could be rewarding for your business.

Things To Consider When Planning Your Strategy

Before you start planning your marketing campaign, it’s important to consider the following points:

Peak Season For Wedding Enquiries

The number of people searching wedding venues reaches a peak in January each year. As a result your campaign must be up and running during this period. The demand for weddings is lower outside of the peak season, in response to this some venues may consider offering incentives to drive enquiries during the middle of the year.

1. Social Media Marketing

The social media presence of a wedding venue has a strong impact on its perceived credibility. Social media is also the platform where a wedding venue can accurately communicate its branding and imaging, attracting brides with similar styles. Your Instagram account should be regularly updated with images of the venue, catering and examples of weddings or events held on location.

The Instagram story tool can be used in a variety of ways, particularly now with the pinned stories function. These pinned stories are another way to showcase your venue and can be used to:

 

2. Facebook & Instagram Advertising Campaigns

Facebook’s advertising platform offers businesses a variety of ways to target potential brides. The detailed targeting system provides the opportunity to reach people who are specifically interested in weddings or actively looking to plan a wedding.

On top of targeting specific geographic locations, genders and age groups, the following demographics and interests may help your venue to generate more wedding enquiries:

 

3. Google Ad Campaigns

Google is another platform that is effective in driving more leads for your wedding venue. There are two key channels for advertising on Google: the display network and the search network. Using keywords that suit your venue, your ads can be set up to appear as:

Using Google Ads with correct keywords ensures your venue is placed directly in front of users who are searching for wedding venues and reception ideas.

 

4. Wedding Open Day

Wedding open days are an excellent form of experiential marketing. This is an influential way to convert potential clients who are in the process of planning their wedding.

Open days will give you an opportunity to partner with industry suppliers who will further promote your business to their networks. These suppliers may include photographers, stylists, makeup artists, celebrants and entertainers.

Incentives can be used to drive attendance for your wedding open day. These incentives could include package upgrades, discounted services from suppliers or venue hire offers. Exclusive promotions can be provided to couples who attend the open day. These offers can expire within a set timeframe following the open day to encourage bookings from potential brides.

Data from the open day registration forms can then be used to re-target customers with follow up EDMs or digital marketing campaigns.

 

5. Wedding Directories

Adding your venue to wedding directories will help you to get in front of brides and grooms who are actively searching for wedding venues online. Most directories already rank highly in search engines and have their own databases, which will help to drive traffic to your venue. On top of this, having multiple backlinks to your site from relevant, high-quality wedding directories will help boost your own SEO.

6. Collaborative Photoshoots

Staged photo shoots are an excellent way to promote your venue. Collaboration with suppliers, stylists, florists, designers and models will provide your venue with a library of images that can then be shared across media channels of all brands involved.

 

7. Search Engine Optimisation (SEO)

The final aspect to consider when marketing your venue is the Search Engine Optimisation of your website. Optimising your content for search engines will result in a better placement on Google and other important search engines. Boosting your organic rankings will lead to improved visibility from brides and grooms.

To ensure your website is correctly optimised, consider the following: