Ecommerce Marketing Agency
Ecommerce Solutions for
Hotels, Restaurants & Hospitality Venues
Australia's Hospitality Ecommerce Experts
Online Stores Built to Drive
Direct Revenue for Hospitality Businesses
Hospitality Brands Served
Building Hospitality Websites
AU Tourism Spend in 2025
Sell Gift Vouchers & Experiences Online
Gift voucher revenue is one of the fastest-growing income streams in Australian hospitality. 75% of voucher recipients overspend at the venue, and 44% visit a location for the first time because of a gift card (Sabre Hospitality). We build integrated voucher stores that let your customers purchase dining experiences, hotel stays, spa packages, and event tickets — all managed from a single dashboard.
Drive Direct Bookings, Cut OTA Commissions
OTAs charge Australian hotels 15–25% commission per booking. On a $274 room (the national average ADR in 2025), that’s $41–$69 lost per night. Direct bookings through your own website cost just 2.5–4.5% in payment processing. We build ecommerce-enabled booking flows that capture direct revenue and reduce your dependency on Booking.com and Expedia — keeping more margin in your business.
Sell Merchandise & Branded Products
Australia’s leading hospitality brands are expanding into online retail — cookbooks, branded apparel, specialty produce, and signature products. Hotels are partnering with designers on co-branded merchandise that turns venues into lifestyle brands. We build Shopify and WooCommerce stores with integrated fulfilment, inventory management, and POS connectivity so your online store works seamlessly with your venue.
Grow Revenue From Social Commerce
Instagram Shopping, Facebook Shops, and TikTok Shop are driving a new wave of hospitality ecommerce. Diners discover venues on social media, then book tables, buy vouchers, or purchase merchandise without leaving the platform. We integrate your ecommerce store with social commerce channels to capture demand where your audience already spends their time — turning followers into paying customers.
Rank Higher & Drive Organic Sales
Australia’s hospitality market is worth $105.9 billion (2025), and online sales are projected to account for 73% of travel and tourism revenue by 2029. We optimise your ecommerce store for search engines — product schema, page speed, mobile experience, and keyword-targeted content — so your venue’s online store ranks for high-intent searches like “hotel gift vouchers [city]” and “restaurant experience packages.”
Reduce Cart Abandonment & Recover Revenue
The average ecommerce cart abandonment rate is 70% — and on mobile it hits 85.65% (Baymard Institute, 2025). For hospitality businesses, that’s thousands of dollars in lost voucher sales, booking revenue, and merchandise orders every month. We implement abandoned cart recovery sequences, streamlined checkout flows, and retargeting campaigns that re-engage potential customers and convert abandoned sessions into sales.
Our Ecommerce Marketing Services
How We Help Hospitality Businesses Grow
With Ecommerce Marketing
Ecommerce SEO & Product Optimisation
Organic search drives the highest-ROI traffic to ecommerce stores. We optimise your product pages, category structure, and technical SEO — including schema markup for gift vouchers, experiences, and hospitality products. With Australia’s tourism sector hitting $191.6 billion in visitor spend (2025), the search demand for hospitality ecommerce is at an all-time high. We make sure your store captures it.
Paid Advertising for Ecommerce
Google Shopping, Meta Ads, and Performance Max campaigns drive targeted traffic to your online store. Whether you’re promoting gift vouchers for Mother’s Day, hotel packages for school holidays, or merchandise launches, we build campaigns that target high-intent buyers and deliver measurable ROAS. Our hospitality PPC specialists know the seasonal patterns that drive Australian hospitality purchasing.
Conversion Rate Optimisation
More traffic doesn’t mean more sales if your store isn’t converting. We audit and optimise every step of the purchase journey — from product pages to checkout — using heatmaps, session recordings, and A/B testing. For hospitality ecommerce, this means optimising voucher customisation flows, simplifying date selection for experience bookings, and reducing the friction that causes 70% of visitors to abandon their carts.
Analytics, Tracking & Revenue Attribution
We implement end-to-end tracking across your ecommerce store — Google Analytics 4, Meta Pixel, server-side tracking, and enhanced ecommerce reporting. You’ll see exactly which marketing channels drive voucher sales, direct bookings, and merchandise revenue. Our dashboards track the metrics that matter for hospitality: average order value, customer lifetime value, repeat purchase rate, and revenue by product category.
Shopify & WooCommerce Development
We build and optimise ecommerce stores on Shopify and WooCommerce — the two platforms that dominate Australian hospitality retail. From gift voucher integrations (VoucherCart, Toggle, Enjovia) to POS connectivity, inventory management, and custom checkout flows, we build stores that work for hospitality operations — not just generic retail. Our team handles theme customisation, app integration, and ongoing performance optimisation.
Email Marketing & Customer Retention
Repeat customers are the most profitable segment for hospitality ecommerce. We build automated email flows — post-purchase sequences, birthday vouchers, seasonal promotions, and win-back campaigns — that keep your brand top-of-mind and drive repeat purchases. Combined with SMS marketing and loyalty programme integration, we help you build a direct relationship with your customers that no OTA or marketplace can replicate.
CASE STUDIES & RESULTS
Ecommerce Results for Hotels, Restaurants & Hospitality Venues
See how ecommerce can drive direct revenue for your hospitality business.
THE HOSPITALITY ECOMMERCE OPPORTUNITY
Why Australian Hospitality Businesses Need Ecommerce in 2025–2026
Hospitality ecommerce isn’t just online ordering — it’s a fundamental shift in how hotels, restaurants, and venues generate revenue. Here’s what’s driving the opportunity:
Record Tourism Spend Driving Online Demand
Total visitor spend in Australia reached $191.6 billion in 2025, with international visitor spend hitting $55.7 billion — 14% up year-on-year and 25% above pre-pandemic levels (Tourism Research Australia). Travellers research and purchase online before they arrive. Hotels with direct booking capability, restaurants with gift voucher stores, and venues with online experience packages capture this demand. Those without ecommerce lose it to OTAs and third-party platforms.
$105.9 Billion Hospitality Market Going Digital
Australia’s hospitality market is valued at $105.9 billion in 2025, with online sales projected to account for 73% of travel and tourism revenue by 2029. The food service sector alone is expected to reach $115.8 billion by 2030. Hospitality businesses that build ecommerce capability now are positioning themselves for a market where digital revenue isn’t optional — it’s the majority.
Gift Vouchers: The Fastest-Growing Revenue Stream
Nearly half of all gift card and voucher revenue is generated in Q4 alone, and 75% of recipients overspend at the venue. Capella Hotel Group generated over $1 million in incremental revenue in under a year through their gift card programme (VoucherCart). For Australian hospitality businesses, voucher stores represent pure upfront revenue with high redemption spend — yet most venues still don’t have a proper online voucher platform.
OTA Commission Costs Are Unsustainable
Australian hotels pay 15–25% commission to OTAs on every booking. With the national hotel ADR at record levels, every direct booking saved from an OTA is worth $41–$69 in recovered margin. OTA bookings also carry 50% cancellation rates compared to just 18.2% for direct bookings (Switch Hotel Solutions). Investing in your own ecommerce booking flow isn’t just cheaper — it’s more reliable.
2032 Olympics Creating a 7-Year Growth Runway
The Brisbane 2032 Olympics will generate a projected $20 billion economic uplift across Queensland and drive tourism growth nationwide. Hospitality businesses across Australia that build ecommerce infrastructure now will be ready to capture the surge in demand — from hotel bookings to merchandise to experience packages — as Olympic interest builds from 2026 onwards.
ECOMMERCE SOLUTIONS FOR HOSPITALITY
What We Build for Hotels, Restaurants & Venues
Every hospitality business has different ecommerce needs. Here are the solutions we build most frequently for our clients across Australia:
Gift Voucher & Experience Stores
Custom-branded voucher platforms integrated with your POS and booking system. Sell dining experiences, hotel stays, spa packages, and monetary vouchers online with automated delivery, personalisation options, and corporate bulk-purchase capability. Platforms include VoucherCart, Toggle, Enjovia, and custom Shopify/WooCommerce builds.
Direct Hotel Booking Engines
Ecommerce-enabled booking flows that compete with OTAs on user experience while keeping 100% of the margin. We integrate with property management systems (Opera, RMS, SiteMinder) and build rate comparison widgets, package bundling, and upsell flows that increase average booking value. The goal: shift revenue from 15–25% OTA commission to 2.5–4.5% direct booking cost.
Restaurant Online Ordering & Merchandise
Online ordering for takeaway, delivery, and catering — without the 30%+ commission from Uber Eats or DoorDash. Plus branded merchandise stores for cookbooks, sauces, apparel, and specialty produce. Australia’s online food ordering platform market is worth $1.8 billion in 2026 (IBISWorld) — owning your own channel means owning your margin.
Event & Ticketing Platforms
Online ticket sales for venue events, wine dinners, cooking classes, and seasonal experiences. Integrated with your event management workflow, with automated confirmation emails, calendar invites, and capacity management. No per-ticket fees from third-party ticketing platforms.
Corporate & Group Booking Portals
Custom portals for corporate clients to book rooms, functions, and catering packages online. Streamlined RFP processes, package builders, and account management tools that reduce your sales team’s admin load while improving the corporate buyer experience.
Hospitality Ecommerce Agency
Revenue-Focused Ecommerce Marketing Experts
At Merge, we specialise in ecommerce marketing for Australia’s hospitality industry — hotels, restaurants, pubs, venues, and tourism operators. We’ve helped 400+ hospitality brands build online revenue streams that complement their physical operations.
Australia’s hospitality market is worth $105.9 billion, with tourism spend reaching a record $191.6 billion in 2025 (WTTC). Online channels are capturing an increasing share of this revenue — from gift vouchers and experience packages to direct hotel bookings and branded merchandise. The businesses that invest in ecommerce now will capture this shift; those that don’t will keep paying 15–25% commissions to OTAs and marketplaces.
For over 18 years, we’ve built ecommerce strategies specifically for hospitality. We understand the operational complexity — POS integration, booking system connectivity, voucher redemption workflows, and seasonal demand patterns. Whether you’re a boutique hotel launching a gift voucher store or a restaurant group building a merchandise brand, we deliver ecommerce solutions that generate measurable revenue.
A SAMPLE OF OUR CLIENTS
Trusted By 400+ Hospitality
Brands Across Australia
