DIGITAL MARKETING INSIGHTS

How to Get Listings For Real Estate

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The biggest problem that new real estate agents face is getting listings.

Getting sellers to list with you instead of buyers to list with you guarantees you get a commission if the property sells.

If you’re working with a buyer, and you don’t have a buyer’s listing agreement, then you risk losing your client — and thus, your commission. Unfortunately, I’ve seen this happen countless times, and it’s a painful reality of real estate.

Below are my eight tips for getting listings as a new agent.

GET MORE LISTINGS = METHOD ONE

Get up to 20 new seller enquiries each month with our targeted campaigns

Facebook, Instagram & Linkedin

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You may have tried Facebook and Instagram ads in the past either through an agency or by yourself.

It’s likely you didn’t get the result you wanted.

Why? Because there are hundreds of Real Estate agents fighting for space in your city. Your ads simply didn’t cut through the crowd.

We can show you the better way to promote on social media.

Our unique method helps agents on Facebook, Instagram and Google to generate over 20 new seller enquiries each month. 

Send us an enquiry and we’ll show you how.

GET MORE LISTINGS = OPTION TWO

Be Found on Google in Your Local Area For Organic and Paid Results

Google, Bing and Search Engines

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The first place customers go to find professionals is Google. This is no different for real estate agents.

Try Googling ‘agents in {insert your area}’ Do you come up? If so, great work. You are in the 10 ten agents in your area.

If not? Potential customers have no way of finding you. Your competitors are getting the leads that should be going to you.

We are search engine specialists. Ask us about the better way to rank your website first page on Google and run high converting Google Ads.

Our knowledge of search engines and unique access to quality real estate websites allows us to rank your page over competitors.

Send us an enquiry today and we’ll show you how.

Option 3. Already running digital ads? Try more referrals

Grab your phone and start going into your contacts. Call your best friends. Call that guy you just barely know. Call anyone and everyone you can, and slowly build your network, even if it means going out for coffee or drinks with people you barely know.

Make sure you talk about real estate and ask where they’re living, if they’re planning on moving and anything else related to real estate.

Connections are key in this business because even if they don’t need your help now, chances are they could use your help down the line, or they know of someone they could refer to you.

Growing your list of clientele will take patience and time, but it will all be worth it once everyone starts referring their friends and friends-of-friends to you.

It’s also very important to follow up with your contacts, so create a spreadsheet on Excel, and make sure you know where you stand with each of your prospects.

Option 4. Networking is a quality source of real estate listings

Meeting in person really helps to solidify the connection you have with your clients and builds a stronger level of trust.

Phone calls, emails and text messages are great for quick conversations or updates, but if possible always try to meet them in person, even if it means you have to take extra time out of your day.

I guarantee your clients will appreciate the effort you are putting forward to build a relationship with them. If they trust you, they will be much more likely to continue working with you.

Option 5. Contact local developers to get listings

This is easier said than done, but you should aim to know one or two local developers in your area.

In some ways real estate is a lot like dating, and sometimes feelings can get hurt in the process.

Often the developers might already be working with another agent, but if you can also form a relationship with them and they like you, they can decide to help you out if they get any new listings.

Be careful though, real estate is a very territorial game, and the agent working with the contractor may bad mouth you. The best way to handle that is stay courteous and polite and either speak directly with the agent or the developer and try and smooth things over.

Option 6. Get listings by cold calling and door-knocking

This is the hardest way to get listing, but it can work if you work constantly at it. If you sign up with RedX (theRedX.com), it has a list of all potential, expired and cancelled listings.

If you can, call as early in the morning as possible. Property owners usually sign up with either the first or second agent who calls them. So be persistent, and call early and often.

When my listings would expire I would get calls as early as 7 a.m. It’s even better if you can create a face-to-face relationship as early as possible, so offer to meet them in person if you can.

I would create a spreadsheet of who to call back on Excel to track your progress. It helps make sure you’re following up and closing those listing agreements.

Option 7. Post about real estate listings on social media

Social media is an immensely powerful tool, not only for sales, but also for recognition. It may not get people jumping to list homes with you, but it will bring clients in slowly and surely.

Option 8. Get recommendations

Work so hard that you don’t have to introduce yourself. After you get a couple sales done, you’ll notice that your happy clients will pass your card around to their friends, and your name will spread by word-of-mouth.

Therefore, it is especially important to build up your network and client list so you can reach a broader scope of people.

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Option 9. Go to local council meetings to meet potential listings

Walk in and introduce yourself. You never know where your next real estate allies will come from.

Being in real estate means breathing, living and dreaming about real estate. Don’t be shy, go up to people, introduce yourself, and pass out your card.

Building relationships is the name of the game, and it’s not done behind a computer screen.

Option 10. Invest in yourself to get listings

Ads aren’t a simple process. It takes a lot of impressions to create and build comfort with a brand.

It’s not cheap, but anything you invest in for yourself, whether it be ads, flyers, business cards or email blasts, will eventually payoff in dividends. Just beware it’s a slow burn.

Being a successful real estate agent isn’t about some magical formula; it’s constantly pushing and following up. It’s about making things happen and serving your clients’ needs.

Always act with integrity, and never stopping working hard — the listings will eventually start pouring in.

The biggest problem that new real estate agents face is getting listings.

Getting sellers to list with you instead of buyers to list with you guarantees you get a commission if the property sells.

If you’re working with a buyer, and you don’t have a buyer’s listing agreement, then you risk losing your client — and thus, your commission. Unfortunately, I’ve seen this happen countless times, and it’s a painful reality of real estate.

Below are my eight tips for getting listings as a new agent.

Get 20 New Seller Leads Each Month

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