SPOTIFY ADVERTISING AGENCY
Reach 9.6 Million Australian Podcast Listeners
Through the Power of Audio Advertising
SPOTIFY & DIGITAL AUDIO ADVERTISING
Audio Ads Deliver 24% Higher Ad Recall
Than Display — And Australia's Spending $339M on Digital Audio
Spotify Monthly Active Users
Australian Podcast Listeners
AU Digital Audio Ad Spend
Spotify Audio Ads
Audio ads on Spotify deliver 24% higher ad recall than display advertising, reaching listeners during screen-free moments — commuting, exercising, cooking, and working. With 751 million monthly active users globally and 58% podcast market share, Spotify is the world’s largest audio advertising platform. We create and place audio ads that capture attention when other channels can’t.
Podcast Advertising
9.6 million Australians listen to podcasts monthly — 47% of the population aged 15+, up 7% year-on-year. Podcast ads achieve a 13% higher conversion rate with host-read messages. 79% of Australian media agencies plan to increase podcast investment in 2025. We manage podcast sponsorships, programmatic podcast ads, and host-read placements across Spotify’s network.
Spotify Video Ads
Video ads on Spotify play during active listening sessions when users are engaged with the app — delivering sight, sound, and motion to an attentive audience. Unlike social media video where sound is often off, Spotify video ads play with sound on by default. Combined with Spotify’s rich demographic and interest targeting, video ads drive both brand awareness and direct response.
Programmatic Audio
Spotify’s programmatic buying capabilities now reach 170 million monthly listeners across 12 markets. 72% of marketers plan to increase programmatic investment in 2025, and 68% intend to buy streaming audio guaranteed deals in 2026 (up from 51%). We manage programmatic audio campaigns through DSPs, optimising bids, targeting, and creative rotation in real time.
Spotify Sponsored Playlists
Align your brand with the playlists your target audience listens to — workout playlists for fitness brands, dinner party playlists for food & beverage, focus playlists for B2B tech. Sponsored playlists combine audio, display, and video formats within a curated listening experience. 66% of streaming listeners prefer audio ads over video interruptions.
Display & Overlay Ads
Spotify display ads appear when users browse the app — homepage takeovers, leaderboard banners, and overlay ads served between songs. These visual formats complement audio campaigns, reinforcing your message across multiple touchpoints within a single platform. Combined with audio, display drives incremental reach and frequency across Spotify’s free-tier audience.
SPOTIFY ADVERTISING SERVICES
How We Help Brands
Succeed on Spotify
Audio Ad Strategy & Planning
We develop Spotify and digital audio strategies based on your target audience’s listening habits, demographics, and interests. This includes format selection (audio, video, podcast, display), targeting setup, budget allocation, and campaign scheduling to maximise reach during your audience’s peak listening sessions.
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Audio Creative Production
Professional audio ad production — scriptwriting, voice talent, sound design, and mastering. We create 15-second and 30-second audio ads that cut through in a medium where listeners are paying attention. Our creative team understands what works in audio — concise messaging, clear CTAs, and production quality that matches the content listeners chose to hear.
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Podcast Sponsorship Management
We identify, negotiate, and manage podcast sponsorships across Australia’s 9.6 million monthly listener base. From selecting the right shows for your brand to managing host-read scripts, tracking performance, and optimising placement frequency — we handle the entire podcast advertising process.
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Programmatic Audio Buying
Real-time bidding across Spotify and digital audio inventory through DSPs. We manage targeting, frequency capping, creative rotation, and cross-platform attribution for programmatic audio campaigns. Australian digital audio ad spend reached $339 million in 2025 — programmatic is the fastest-growing segment.
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Cross-Platform Audio Campaigns
Spotify is just one piece of the audio ecosystem. We plan and execute campaigns across Spotify, podcasts, streaming radio, and music platforms — reaching your audience wherever they listen. Australians dedicate 31% of media time to audio, but advertisers allocate only 9% of budgets — the gap is your opportunity.
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Reporting & Audio Attribution
Audio advertising measurement is evolving rapidly. We track brand lift, ad recall, website visits, and conversions driven by audio campaigns. Our reporting connects audio ad spend to business outcomes — not just impressions and reach. We use Spotify Ad Analytics, pixel-based attribution, and post-listen surveys to prove ROI.
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WHY CHOOSE OUR SPOTIFY AGENCY
Australia's Specialist
Spotify Advertising Agency
Audio-First Expertise
We understand audio advertising — the creative formats, targeting capabilities, and measurement challenges unique to this medium. Audio delivers 24% higher ad recall than display because listeners are engaged, not scrolling. We build campaigns designed for ear-first consumption.
Access to 9.6M AU Listeners
47% of Australians aged 15+ listen to podcasts monthly. 69% of 25–34-year-olds are monthly podcast consumers. Spotify holds 58% podcast market share. We help brands reach this massive, engaged audience with targeted audio campaigns across music and podcast inventory.
Full-Service Audio Advertising
From strategy and creative production to campaign management, podcast partnerships, and attribution reporting — we handle every aspect of your Spotify and audio advertising. One agency, one strategy, complete audio coverage.
AUSTRALIAN AUDIO ADVERTISING SUCCESS STORIES
A Sample of Our Audio & Spotify
Campaigns Across Australia
We've run thousands of marketing campaigns for brands across Australia
AUSTRALIAN AUDIO ADVERTISING SUCCESS STORIES
A Sample of Our Audio & Spotify
Campaigns Across Australia
Hotel Direct Bookings
Conference & Events
Venue Events Campaign
Wedding Venue Leads
Enquire today and we'll show you how audio advertising can grow your brand.
SPOTIFY ADVERTISING
Australia's Spotify Advertising Company
Digital audio is one of the most underutilised advertising channels in Australia. Consumers dedicate 31% of their media time to audio content, yet advertisers allocate just 9% of budgets to audio platforms — a 22% gap that represents a major opportunity for brands willing to invest.
Australian digital audio ad spend reached $339 million in 2025, growing 8.2% year-on-year. 9.6 million Australians listen to podcasts monthly. Spotify reaches 751 million users globally with ad recall rates 24% higher than display. As a specialist Spotify and audio advertising agency, we help Australian brands capture this engaged audience with professional audio creative, precision targeting, and measurable campaigns.