Restaurant Marketing That Turns Attention Into Bookings
Increase Table Bookings
Fill your dining room by giving people a reason to book, not just something to scroll past. Communicate why your restaurant exists, who it’s for, and what it feels like to dine there. That’s what turns interest into reservations.
Boost Functions & Events
Encourage Repeat Diners
The best restaurants don’t rely on one-off visits. We help you stay top-of-mind through strategic campaigns that build familiarity, loyalty and anticipation — so diners return, bring friends and advocate for your brand.
We've Worked With 500+ Venues Across Australia
Restaurant Marketing That Drives Bookings, Not Just Exposure
From mid-week fills to weekend sell-outs, we help restaurants:
- Fill tables on quiet nights
- Promote new menus and launches
- Drive bookings for special events
- Increase average spend per booking
- Build long-term brand equity
All without racing to the bottom on discounts.
Brisbane
Sydney
Melbourne
Gold Coast
Perth
Canberra
Adelaide
We provide hospitality marketing to Adelaide’s best venues. We have a strong understanding of the trends and forces shaping the hospitality industry in New South Wales.
Hobart
Our Restaurant Marketing Services
Built for venues that want more than visibility. They want full tables.
Facebook & Instagram Ads
Campaigns designed to create desire, not just awareness. We combine strong creative, clear messaging and smart targeting to drive reservations, functions and repeat visits.
Google Ads Campaigns
Capture diners actively searching for places like yours — and give them a compelling reason to book you. From branded protection to high-intent local search, we focus on quality bookings, not wasted clicks.
Social Media Management
Posting isn’t the strategy.
Storytelling is. We create consistent, on-brand content that communicates atmosphere, identity and experience, not just plates of food.
Reels & Stories
Short-form content that shows what a night at your venue actually feels like. Because diners don’t book food. They book moments.
Photography & Video
Professional hospitality shoots designed for conversion, not just aesthetics. We capture mood, energy, texture and experience, so your venue feels unmistakable before guests arrive.
TikTok Marketing
Expand your reach with TikTok content creation and management designed to attract younger demographics and grow your following.
Influencer Marketing & UGC
Leverage our network of Instagram and TikTok influencers to create authentic user-generated content that promotes your venue, menu, or accommodation.
Event Ticket Sales Campaigns
Why Our Approach Works
Most agencies optimise for clicks. We optimise to tell a narrative.
Because when your story is clear:
- Ads convert faster
- Content travels further
- Bookings feel easier
- Marketing stops feeling pushy
Brisbane
Sydney
Melbourne
Gold Coast
Perth
Canberra
Adelaide
We provide hospitality marketing to Adelaide’s best venues. We have a strong understanding of the trends and forces shaping the hospitality industry in New South Wales.
Hobart
Social Media Marketing
Get more likes and engagement across social media platforms including Facebook, Instagram and TikTok with our social media management packages. Our services include content creation, community management and follower building.
Search Engine Optimisation & LLM Optimisation
Search engine optimisation (SEO) is the process of improving the visibility of a website in search engine results pages and AI-powered platforms. Our team of SEO experts will help you dominate traditional search engines and emerging AI tools like ChatGPT, Claude, and Perplexity for your venue. Through strategic LLM optimisation, we ensure your business appears when potential customers ask AI assistants for recommendations.
Local Area Marketing
Connect with your community where it matters most. We help you build strategic partnerships with local councils, tourism boards, chambers of commerce, and community organisations to amplify your reach and establish your venue as a cornerstone of the local events scene.
Photography & Videography
Build a portfolio of beautiful images and video through our content creation services. We work with a range of experienced photographers and videographers to produce content that captivates audiences and drives them to take action.
Website Design
Your website is your digital storefront make it unforgettable. We create stunning, user-friendly websites that highlight your visual content and convert visitors into customers. From sleek portfolios to dynamic e-commerce platforms, our designs are built to captivate audiences, enhance your brand, and deliver seamless experiences across all devices.
Email Marketing
Turn your stunning visual content into powerful email campaigns that drive results. We help you leverage your beautiful imagery and video to create email marketing strategies that engage subscribers, nurture leads, and boost conversions. From eye-catching newsletters to targeted drip campaigns, we'll ensure your content reaches the right audience at the right time transforming viewers into customers.
Increase Restaurant Bookings With Strategy, Not Guesswork
Increase Restaurant Bookings
Fill Your Function Calendar
Drive Direct Accommodation Bookings
Sell Out Seasonal Events
Promote Live Music & Entertainment
Weekly Food Specials & Events
Encourage Repeat Customers
Corporate Function Marketing
Direct Bookings
Accommodation
Attract more guests and increase revenue with our specialised digital marketing services. Whether you run a boutique hotel, serviced apartment, holiday rental, or luxury resort, our campaigns are tailored to help you stand out in a competitive travel market and convert interest into direct bookings.
- Drive more direct bookings with Google Hotel Ads and paid search campaigns.
- Reduce reliance on OTAs by building your brand and owning the customer journey.
- Reach high-intent travellers planning trips to your location through targeted social media ads.
- Retarget past visitors who didn’t book, and bring them back with tailored offers.
- Optimise your website and landing pages to convert clicks into confirmed bookings.
- Track performance in real time with transparent reporting on ad spend, conversions, and ROI.
- Custom strategies for all property types, from boutique hotels to holiday rentals and resorts.
Lead Generation
Functions & Weddings Campaigns
Boost the enquiry rate of your event venue with our proven digital strategies.
Our experts will also provide assistance to your functions sales team to boost minimum spends and bookings.
- Gain awareness from people searching for function spaces and wedding venues in your local area.
- Choose from a range of event types including corporate events, Christmas parties, birthdays & more.
- Increase average spends and bookings during off-peak trading hours with tactical messaging.
Local Awareness
Restaurants & Bars
Generate bookings and increase patronage of your venue by locals within your target area.
- Increase bookings and boost visibility of your offering with campaigns across digital media platforms.
- We integrate with reservation platforms such as Sevenrooms, Nowbookit and ResDiary to track the number of bookings and covers that were generated from our campaigns.
- Target customers with specific demographics and interests who live or work in your local area
- Track campaign performance including the total number of table bookings and covers with our advanced analytics
- Optimise your campaign with recommendations from our team of experts
Ticketed & Seasonal Events
Event Promotion
Generate awareness and boost attendance of your events with our powerful digital strategy.
- Increase bookings and boost event visibility with targeted ads across social media and display networks.
- Drive engagement and grow your database with competitions.
- Build high quality email databases to communicate to customers
- Boost ticket sales through advanced retargeting
- Track your campaign’s performance with regular reporting
Hospitality Marketing
How Can Our Agency Help Your Venue?
We help hundreds of hospitality businesses across Australia improve their enquiries and sales online our digital marketing services.
Increase Takeaway Orders
Takeaway is an essential revenue stream for restaurants, cafes and venues. Our experienced hospitality marketing agency will design a strategy to reach new customers and boost your takeaway sales.
Improve Venue Bookings
Generate Function Enquiries
Increase Bookings & Appointments
Our Facebook, Instagram and Google marketing campaigns are designed to find potential customers and generate online bookings and appointments for your business.
Book More Sales Meetings
Our marketing agency can help you book more sales meetings through high-converting social media and Google marketing campaigns.
Request a demo to see how we can drive more bookings for your restaurant.
Case Studies & Results
A sample of our results from digital marketing campaigns across Australia.
How We Doubled Direct Bookings In 6 Months
Oxford House, Sydney was heavily reliant on OTAs, with just 16% of bookings coming through direct channels. Demand wasn’t the problem, control and conversion were.
Guests were finding the hotel, but booking through third parties and paying unnecessary commission.
We implemented a focused direct-booking system using brand-protection Google Ads, Performance Max, Google Hotel Ads, and Meta retargeting. This was supported by tactical direct-only and seasonal offers, plus website optimisation to clearly communicate why booking direct was better.
Within 6 months, direct bookings increased from 16% to 34%. Same hotel. Same demand. More control, fewer commissions, higher profit per booking.
RETURN ON AD SPEND
DIRECT BOOKINGS
How We Filled This Regional Conference & Events Centre
Return on ad spend
EVENTS BOOKED
$500,000+ Of Events Booked For This Outer Suburb Venue
RETURN ON AD SPEND
EVENTS BOOKED
How We Generated 500k Impressions In 14 Days
ADS SEEN
PEOPLE REACHED
CAMPAIGN VIEWS
USER SIGNUPS
How This Wedding Venue Filled Their Calendar Year-Round
Babalou, Kingscliff is a beachfront wedding venue competing in a crowded, seasonal market. The challenge wasn’t interest, it was generating consistent, high-quality enquiries year-round, especially during off-peak periods.
We ran Google Ads targeting brides actively searching for wedding venues, supported by Meta ads reaching engaged women and custom intent audiences. This was paired with tactical offers and custom wedding packages designed to drive off-peak bookings, plus a dedicated campaign to generate RSVPs for Babalou’s wedding showcase.
Over 12 months, the campaign generated 2,600 leads for events and filled their calendar with bookings.
Return on ad spend
LEADS GENERATED
2,020+ Instagram Likes In 9 Days For This Brewery
With 320 days of scorching summer, Townsville needed a place to make big beers that quench an endless thirst. To support the launch of Tiny Mountain Brewing, we put together a targeted social media strategy to position this brand for long term success.
ADS SEEN
PEOPLE REACHED
FACEBOOK FOLLOWERS
INSTAGRAM
LIKES
2+ Million Ad Views For Colonial Brewing Co
We joined forces with Greenpoint Media to execute a powerful brand campaign for Colonial Brewing Co.
We designed a digital amplification strategy across social media networks and display networks to maximise their brand awareness throughout summer.
The campaign blitzed a wide range of industry benchmarks and provided the brand with enormous exposure to new and existing audiences.
PEOPLE REACHED
VIDEO VIEWS
Increase Your Bookings, Function Enquiries & Revenue
Hospitality Marketing Agency
Restaurants, Bars, Function Venues & More
We’re a digital marketing agency for Australian hospitality brands. From food and beverage to retail, recreation and attractions, we help clients build sustainable, profitable their business through digital marketing.
Our hospitality marketing agency specialises in creating, implementing, and optimising online marketing campaigns for hotels, resorts, restaurants, cruise lines and event facilities. Our strategies focus on increasing online presence through social media (Facebook & Instagram), search engine optimisation (SEO), content creation, email marketing and website design.
With the latest tools, software and resources needed for today’s market, our goal is to help hospitality professionals understand how they can use technology to turn their space into an attractive destination for guests and new business.
Restaurant Marketing
Marketing For Bars
We provide digital marketing for bars to create and execute tailor-made marketing strategies designed to generate reservations, walkins and functions.
Marketing For Pubs
We have extensive experience working with some of Australia’s best pubs.
Hotel Digital Marketing
Marketing For Event Venues
Merge is Australia’s #1 agency for event venues. We’ve worked with over 300 venue across Australia and have a strong understanding of lead generation.
Wedding Venue Marketing
Marketing For Wineries
Brewery Marketing
Retail Precincts
What's the next step?
Get in touch today, tell us about your hospitality project & our team will take care of everything for you.
Enquire Today To Speak With Our Team
Enquire today and tell us about your brand & your project. Your own personal account manager will be in contact as soon as possible.
We'll Create a Custom Strategy & Pricing
A strategy will be designed specifically for your business to generate the results you're looking for.
Our Team Will Take Care of Everything
Our team will take care of every step of the way to save you time and ensure the best outcome.
We are a full service hospitality marketing agency
Merge Digital provides lead generation and enquiry rate optimisation for restaurants, bars and hotels who are looking to thrive in a digital world.
We service a range of clients across the functions and events industry including wedding venues, function centres, catering and equipment hire services.
Our powerful hospitality marketing strategies have proven to increase enquiry rates by as much as 200%.
Brisbane
Sydney
Melbourne
Gold Coast
Perth
Canberra
Adelaide
We provide hospitality marketing to Adelaide’s best venues. We have a strong understanding of the trends and forces shaping the hospitality industry in New South Wales.