We’re seeking a data-driven Performance Marketing Specialist to join our team at Merge. As Australia’s leading boutique agency specialising in hospitality and tourism, we’re looking for someone who thrives on optimising paid media campaigns and delivering exceptional ROI for restaurants, bars, and luxury tourism businesses nationwide.

Location: Near James Street, Brisbane | Flexible working arrangements | Competitive package

Job Description

Join the agency that’s helped 300+ hospitality brands grow their revenue over the past 15 years. We’re the boutique marketing specialists behind some of Australia’s most successful hospitality venues.

You will be responsible for developing and executing performance marketing strategies across paid media platforms for both new and existing clients. Working autonomously, you’ll lead client-facing strategic discussions, manage substantial advertising budgets ranging from $2K–$50K monthly, and use your deep analytical expertise to drive measurable business growth.

Requirements & Expectations

• 2+ years hands-on performance marketing experience managing paid media campaigns
• Proven track record of managing significant advertising budgets
• Expert-level knowledge of Google Ads, Meta Ads Manager, TikTok & LinkedIn Ads
• Strong analytical skills with experience in Google Analytics (GA4), Google Tag Manager & conversion tracking
• Demonstrated ability to develop data-driven strategies and translate insights into action
• Excellent client-facing communication skills with ability to present strategies confidently
• Experience with conversion tracking implementation including pixels, UTM parameters, and event setup
• Self-motivated with autonomous working ability and strong project management skills
• Comfortable working with Google Tag Manager, Looker Studio, and various ad platform APIs

Strategic Leadership

• Develop comprehensive paid media strategies aligned with client business objectives
• Lead client strategy meetings and quarterly business reviews
• Provide strategic recommendations based on performance data and industry trends
• Set realistic KPIs and forecasts based on historical data and market conditions

Paid Media Management

• Plan, launch, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms
• Manage budgets and pacing across multiple platforms, ensuring spend aligns with monthly plans
• Conduct audience research, competitive analysis, and market opportunity assessments
• Implement advanced targeting strategies, bidding optimisations, and creative testing
• Stay current with platform updates, beta features, and emerging advertising opportunities

Analytics & Conversion Tracking

• Set up and maintain conversion tracking across all platforms and touch points
• Implement and troubleshoot pixels, tags, and tracking parameters
• Identify optimisation opportunities through deep-dive analysis

Reporting & Client Communication

• Build comprehensive performance reports with actionable insights and clear recommendations
• Present campaign performance and strategic direction directly to clients
• Proactively communicate budget pacing, performance trends, and optimisation plans

Management

• Work with creative teams to develop high-performing ad creative and landing pages
• Provide direction on campaign assets, messaging, and offers
• Mentor junior team members on paid media best practices
• Contribute to agency growth through exceptional client results and retention

Why Join Merge?

• Work with Premium Brands: Manage campaigns for private resorts, luxury hotels, and award-winning restaurants
• Meaningful Budgets: Handle monthly media budgets ranging from $2K–$50K across diverse campaigns
• Industry Immersion: Visit venues, bars and restaurants, attend exclusive industry events
• Fast-Growing Agency: Join a rapidly expanding team with genuine career advancement opportunities
• Prime Location: Work near James Street, Brisbane, surrounded by the city’s best establishments
• Flexible Working: Work-from-home options, team events, and a culture that values work-life balance

Apply Now

If this sounds like the perfect opportunity for you, email us a copy of your resume and a short cover letter outlining why you’d be a great fit.

Email Us: [email protected]