Our Results
Case studies & results from the 2,000+ digital marketing campaigns we've run across Australia
Case Studies & Results
A sample of our results from digital marketing campaigns across Australia.
How We Doubled Direct Bookings In 6 Months
Oxford House, Sydney was heavily reliant on OTAs, with just 16% of bookings coming through direct channels. Demand wasn’t the problem, control and conversion were.
Guests were finding the hotel, but booking through third parties and paying unnecessary commission.
We implemented a focused direct-booking system using brand-protection Google Ads, Performance Max, Google Hotel Ads, and Meta retargeting. This was supported by tactical direct-only and seasonal offers, plus website optimisation to clearly communicate why booking direct was better.
Within 6 months, direct bookings increased from 16% to 34%. Same hotel. Same demand. More control, fewer commissions, higher profit per booking.
RETURN ON AD SPEND
DIRECT BOOKINGS
How We Filled This Regional Conference & Events Centre
Return on ad spend
EVENTS BOOKED
$500,000+ Of Events Booked For This Outer Suburb Venue
RETURN ON AD SPEND
EVENTS BOOKED
How We Generated 500k Impressions In 14 Days
ADS SEEN
PEOPLE REACHED
CAMPAIGN VIEWS
USER SIGNUPS
How This Wedding Venue Filled Their Calendar Year-Round
Babalou, Kingscliff is a beachfront wedding venue competing in a crowded, seasonal market. The challenge wasn’t interest, it was generating consistent, high-quality enquiries year-round, especially during off-peak periods.
We ran Google Ads targeting brides actively searching for wedding venues, supported by Meta ads reaching engaged women and custom intent audiences. This was paired with tactical offers and custom wedding packages designed to drive off-peak bookings, plus a dedicated campaign to generate RSVPs for Babalou’s wedding showcase.
Over 12 months, the campaign generated 2,600 leads for events and filled their calendar with bookings.
Return on ad spend
LEADS GENERATED
2,020+ Instagram Likes In 9 Days For This Brewery
With 320 days of scorching summer, Townsville needed a place to make big beers that quench an endless thirst. To support the launch of Tiny Mountain Brewing, we put together a targeted social media strategy to position this brand for long term success.
ADS SEEN
PEOPLE REACHED
FACEBOOK FOLLOWERS
INSTAGRAM
LIKES
2+ Million Ad Views For Colonial Brewing Co
We joined forces with Greenpoint Media to execute a powerful brand campaign for Colonial Brewing Co.
We designed a digital amplification strategy across social media networks and display networks to maximise their brand awareness throughout summer.
The campaign blitzed a wide range of industry benchmarks and provided the brand with enormous exposure to new and existing audiences.
PEOPLE REACHED
VIDEO VIEWS
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12,000 New Followers For XXXX Brewery
Perched on Brisbane’s inner-city outskirts for the past 140 years, the XXXX Brewery is an iconic landmark for the river city.
We worked with the team at XXXX Brewery to develop a strategy to grow the follower base of the social media pages, namely Facebook and Instagram.
Our campaign involved segmenting their broad customer base and targeting locals, Milton Mango brand advocates and tourists with engaging content.
The social media accounts received phenomenal engagement and growth throughout the campaign. The Facebook page grew by 10,000 new followers and the Instagram account grew with over 2,000 new followers.
FACBOOK FOLLOWERS
INSTAGRAM FOLLOWERS
7,000+ Email Newsletter Subscribers For Little Creatures in a Month
Little Creatures Fremantle is an iconic brewery situated on the Fremantle Harbour. It’s one of our favourite places to enjoy a tasty pizza and a refreshing pale ale while soaking up the sunshine.
The legendary beer brand wanted to take their digital strategy to the next level, so we put together a strategy to help grow their email database.
Our campaign involved the creation of rotational competitions and incentives to generate sign ups from targeted audiences. We built a series of custom landing pages that using principles of conversion rate optimisation to generate sign ups. We also used advanced targeting to deliver social media advertisements to a specific audience of locals and beer drinkers.
How We Grew This Wedding Venue's Enquiries By 191%
Our campaign was designed to generate more wedding enquiries for this beautiful beachside wedding venue.
Our campaign was designed to reach potential brides who were searching for similar venues, however we used advanced targeting to ensure our content was displayed only to affluent couples who were prepared to meet the right minimum spends.
Our approach included the rollout of seasonal promotions across Google Ads, social media and a microsite. Ongoing Search Engine Optimisation has helped the venue to gain top placement in Google search for a wide range of important keywords.
- Wedding enquiries increased by 191% when compared to the previous year (Feb-June)
- Page one placement for major keywords relating to “kingscliff wedding venue”.
- Website sessions and returning website visitors increased by 280% and 281% respectively.
- Babalou’s organic impressions saw significant growth from October 2017 to present.
How we helped this French Restaurant pivot to takeaway during the pandemic
ONLINE ORDERS
LOCALS REACHED
How We Doubled This Venue's Private Function Bookings
A comprehensive lead generation strategy was designed to help this iconic event venue fill its bookings calendar.
We applied a holistic approach to lead generation that included Search Engine Optimisation, Google Ads, Facebook and Instagram advertisements.
We developed quality landing pages and carefully optimised the user experience to ensure that the campaign was generating the best results possible.
Our campaign was fine tuned with advanced machine learning to ensure that we were building high quality leads from potential customers who were willing to meet the minimum spends.
The campaign has generated an impressive list of results.
- Top placement in search engines for keywords relating to “21st birthday party venues” in Brisbane.
- Page one placement for major keywords relating to “function rooms in Brisbane”.
- PPC conversion rates of up to 95% for target ad groups within the initial 60 day period.
- The Fox Hotel’s web traffic increased by an impressive 65% over 12 months.
- 20% increase in monthly conversions compared to previous year.
How We Generated $250,000 Online For This Winery
With lockdowns preventing people from dining in restaurants, many venues needed pivot quickly to find a new source of revenue.
Pialligo Estate is a winery, restaurant and events business located in Canberra. We helped Pialligo Estate pivot their entire business model when the city went into a 3 month lockdown in April 2020.
We designed an ecommerce strategy to help generate sales of produce and groceries produced by the team through of Search Engine Optimisation, Shopify optimisation, social media advertising and Google Ads.