Winery Marketing To Boost Cellar Door Sales & Grow Revenue
WINERY MARKETING
Request a demo. Free strategy session.
WINERY MARKETING
Winery Marketing To Drive Cellar Door Visits, Wine Club Sign-Ups & Event Bookings
$
500
+
Venues Managed
8,000
+
Campaigns Run
95
%
Avg Enquiry Increase
Drive Cellar Door Traffic
Attract more visitors to your cellar door with targeted campaigns promoting tastings, wine experiences, and seasonal releases. 7.5 million people visited Australian wineries in 2024, spending an average of $1,487 per trip — your cellar door is a profit centre.
Grow Your Wine Club & DTC Sales
Build your wine club membership and direct-to-consumer sales. Small family wineries average 60% of total sales through DTC channels, with wine clubs accounting for 39% of all DTC sales — we help you grow both.
Fill Your Events & Functions
Generate high-value enquiries for weddings, corporate events, wine dinners, and celebrations in your vineyard. Wine tourism now accounts for 25% of global winery revenue — and 65% of wineries describe it as profitable or very profitable.
Promote Restaurant & Dining
High-performing campaigns designed to fill your winery restaurant with vineyard lunches, degustation dinners, and seasonal dining. 74% of diners use social media to decide where to eat — your winery restaurant needs to be in their feed.
Drive Wedding & Celebration Enquiries
Generate qualified enquiries from couples and planners searching for stunning vineyard wedding venues. Australian wedding venues earn an average $17,518 per event — vineyard weddings command even higher premiums.
Build Your Wine Brand Online
Showcase your wines, vineyard, winemaker, and experiences with compelling content. Australia’s wine sector contributes $51.3 billion to the economy — digital marketing helps your winery stand out in this competitive landscape.
OUR INTEGRATION PARTNERS
Take Your Hospitality
Campaigns To The Next Level
OUR SERVICES
Marketing Services For
Winery Businesses
Request a demo. Free strategy session.
Facebook & Instagram Ads
Highly targeted social media campaigns to increase meal covers, drive function enquiries, sell event tickets, and promote your gaming and entertainment offerings.
Google Ads Campaigns
Capture high-intent customers actively searching for pubs, bars, live music venues, and function spaces in your local area.
Social Media Management
Create and post engaging content showcasing your meals, craft beers, entertainment, and atmosphere to grow your following and drive bookings.
Reels & Stories
Produce high-quality Reels and Stories showcasing your pub’s personality, behind-the-scenes kitchen action, bartender specials, and event highlights.
Photography & Video
Professional photoshoots and videography of your meals, craft beers, venue atmosphere, events, and function spaces to create content that converts.
TikTok Marketing
Short-form video content showcasing your venue’s personality, daily specials, live entertainment, and community vibe to reach new audiences on TikTok.
THE MERGE DIFFERENCE
Why Choose Merge For
Winery Marketing?
Promote Releases & Experiences
Generate cellar door visits, online orders, and event bookings. With 7.5 million winery visits in Australia and visitors spending $1,487 each, targeted campaigns ensure your cellar door captures this high-value tourism traffic.
We Understand Winery Operations & DTC Strategy
We work seamlessly with winery owners, cellar door managers, wine club coordinators, and events teams. Wine tourism is 25% of global winery revenue — our marketing maximises your cellar door and DTC performance.
Proven Results From Thousands of Hospitality Campaigns
Our agency has run thousands of campaigns for wineries, restaurants, and venues. With 60% of small winery sales through DTC and wine clubs driving 39% of that, we focus on the channels that deliver the highest margin.
Trusted By Winery Businesses Across Australia
Trusted By 400+ Hospitality
Brands Across Australia
We've run thousands of Hospitality Marketing campaigns over 18 years
CASE STUDIES
Real Results For
Winery Clients
$
1
m
Tickets Sold
$
0
m
Potential
Lead Value
127
x
Accommodation ROAS
30,000
+
Covers Booked
Enquire today and we'll show you how to achieve these results with your brand.
Request a demo. Free strategy session.
ABOUT MERGE
Australia's Leading
Hospitality Marketing Agency
Merge is one of Australia’s leading hospitality marketing agencies, specialising in winery marketing, restaurant marketing, hotel marketing, and venue marketing. With over 18 years of experience and 8,000+ campaigns managed, we deliver measurable results for hospitality businesses across Australia.
7.5 million people visited Australian wineries in 2024, spending $1,487 each. Wine tourism accounts for 25% of global winery revenue. Our team helps your winery maximise cellar door traffic, DTC sales, and event bookings.
Request a demo. Free strategy session.
CONTACT US TODAY.
Request Pricing & Packages
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