RSL Club Marketing To Grow Revenue & Membership
RSL CLUB MARKETING
Request a demo. Free strategy session.
RSL CLUB MARKETING
RSL Club Marketing To Drive Dining, Fill Events & Grow Memberships
$
500
+
Venues Managed
8,000
+
Campaigns Run
95
%
Avg Enquiry Increase
Fill Your Bistro & Restaurant
Drive more diners to your RSL with targeted campaigns promoting your bistro specials, steak nights, seafood buffets, and daily dining deals. Australia’s social club industry generates $14.3 billion in annual revenue across 3,525 clubs — the clubs growing are the ones marketing their dining and events.
Boost Function & Events Revenue
Generate high-value enquiries for weddings, milestone birthdays, corporate events, and community celebrations in your function rooms. 43% of event planners find venues through social media — your function rooms need to be visible where they’re searching.
Grow Your Membership Base
Attract new members with campaigns highlighting your dining, entertainment, gaming, and facilities. With gaming accounting for ~48% of club revenue but facing growing regulatory scrutiny, clubs that diversify into dining, functions, and entertainment marketing are future-proofing their revenue.
Drive Bistro & Bar Revenue
High-performing Facebook, Instagram and Google campaigns designed to fill your bistro and bar. 74% of diners use social media to decide where to eat — your RSL bistro deserves to be in their feed alongside every local restaurant.
Fill Your Function Rooms
Generate qualified enquiries for weddings, christenings, corporate functions, and celebrations. NSW clubs recorded $2.71 billion in net gaming profit in Q1 FY25/26 — but the smartest clubs are reinvesting in marketing their non-gaming revenue streams.
Pack Your Entertainment Nights
Drive attendance for your live music, bingo, trivia, karaoke, and entertainment programming. 57% of consumers book activities through social media — targeted event campaigns fill your entertainment calendar.
OUR INTEGRATION PARTNERS
Take Your Hospitality
Campaigns To The Next Level
OUR SERVICES
Marketing Services For
RSL Club Businesses
Request a demo. Free strategy session.
Facebook & Instagram Ads
Highly targeted social media campaigns to increase meal covers, drive function enquiries, sell event tickets, and promote your gaming and entertainment offerings.
Google Ads Campaigns
Capture high-intent customers actively searching for pubs, bars, live music venues, and function spaces in your local area.
Social Media Management
Create and post engaging content showcasing your meals, craft beers, entertainment, and atmosphere to grow your following and drive bookings.
Reels & Stories
Produce high-quality Reels and Stories showcasing your pub’s personality, behind-the-scenes kitchen action, bartender specials, and event highlights.
Photography & Video
Professional photoshoots and videography of your meals, craft beers, venue atmosphere, events, and function spaces to create content that converts.
TikTok Marketing
Short-form video content showcasing your venue’s personality, daily specials, live entertainment, and community vibe to reach new audiences on TikTok.
THE MERGE DIFFERENCE
Why Choose Merge For
RSL Club Marketing?
Promote Dining & Entertainment
Generate bookings for your bistro specials, member offers, live entertainment, and events. With $14.3 billion in annual club revenue and growing regulatory pressure on gaming, marketing your dining and functions is the smartest investment you can make.
We Understand Club Operations & Boards
We work seamlessly with CEOs, club managers, boards, events teams, and F&B managers. With gaming under increasing regulatory scrutiny, our campaigns help you build and diversify non-gaming revenue streams.
Proven Results From Thousands of Hospitality Campaigns
Our agency has run thousands of campaigns for clubs and venues across Australia. Our benchmarks show strong venue campaigns achieve under $30 cost per lead for function enquiries — we bring this performance to your RSL.
Trusted By RSL Club Businesses Across Australia
Trusted By 400+ Hospitality
Brands Across Australia
We've run thousands of Hospitality Marketing campaigns over 18 years
CASE STUDIES
Real Results For
RSL Club Clients
$
1
m
Tickets Sold
$
0
m
Potential
Lead Value
127
x
Accommodation ROAS
30,000
+
Covers Booked
Enquire today and we'll show you how to achieve these results with your brand.
Request a demo. Free strategy session.
ABOUT MERGE
Australia's Leading
Hospitality Marketing Agency
Merge is one of Australia’s leading hospitality marketing agencies, specialising in RSL club marketing, club marketing, pub marketing, and venue marketing. With over 18 years of experience and 8,000+ campaigns managed, we deliver measurable results for hospitality businesses across Australia.
The $14.3 billion Australian club industry faces growing regulatory pressure on gaming. The clubs thriving are the ones marketing their dining, functions, and entertainment — we help your RSL diversify and grow.
Request a demo. Free strategy session.
CONTACT US TODAY
Request Pricing & Packages
Complete the form to learn how we can drive more bookings for your business.