Racecourse Marketing To Fill Events & Grow Revenue
RACECOURSE MARKETING
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RACECOURSE MARKETING
Racecourse Marketing To Sell Tickets, Drive Functions & Build Your Brand
$
500
+
Venues Managed
8,000
+
Campaigns Run
95
%
Avg Enquiry Increase
Sell More Race Day Tickets
Drive ticket sales and attendance for race days, carnival events, and feature meetings. The Australian racing industry generates $4.6 billion annually and supports 250,000 jobs — targeted campaigns ensure your racecourse captures its share of this massive industry.
Boost Function & Hospitality Revenue
Generate high-value enquiries for corporate marquees, VIP hospitality packages, weddings, and private events. The 2025 Melbourne Cup Carnival delivered a record $533 million in economic benefit — premium hospitality is where the margin is.
Grow Non-Race Day Revenue
Fill your venue between race days with corporate conferences, exhibitions, concerts, and celebrations. The events industry is valued at $1.47 trillion globally — your racecourse facilities are an untapped revenue engine.
Drive Corporate Hospitality Sales
High-performing campaigns to sell corporate packages, marquee bookings, and VIP hospitality. The Melbourne Cup alone delivered $848 million to the national economy in 2025 — we help your racecourse capture corporate hospitality spend year-round.
Fill Your Function & Event Spaces
Generate qualified enquiries for weddings, gala dinners, Christmas parties, and milestone celebrations in your racecourse function rooms and outdoor spaces. Australian wedding venues earn an average $17,518 per event.
Promote Carnival & Feature Events
Build excitement and sell tickets for your spring carnival, cup day, ladies day, and themed race events. Australian racing prize money surpassed $1 billion for the first time in 2023/24 — an 84% increase over the decade. The industry is booming.
OUR INTEGRATION PARTNERS
Take Your Hospitality
Campaigns To The Next Level
OUR SERVICES
Marketing Services For
Racecourse Businesses
Request a demo. Free strategy session.
Facebook & Instagram Ads
Highly targeted social media campaigns to increase meal covers, drive function enquiries, sell event tickets, and promote your gaming and entertainment offerings.
Google Ads Campaigns
Capture high-intent customers actively searching for pubs, bars, live music venues, and function spaces in your local area.
Social Media Management
Create and post engaging content showcasing your meals, craft beers, entertainment, and atmosphere to grow your following and drive bookings.
Reels & Stories
Produce high-quality Reels and Stories showcasing your pub’s personality, behind-the-scenes kitchen action, bartender specials, and event highlights.
Photography & Video
Professional photoshoots and videography of your meals, craft beers, venue atmosphere, events, and function spaces to create content that converts.
TikTok Marketing
Short-form video content showcasing your venue’s personality, daily specials, live entertainment, and community vibe to reach new audiences on TikTok.
THE MERGE DIFFERENCE
Why Choose Merge For
Racecourse Marketing?
Promote Race Days & Carnival Events
Generate ticket sales for your race calendar, carnival events, and themed race days. The Australian racing industry is worth $4.6 billion annually — targeted digital campaigns are the most effective way to drive attendance and corporate hospitality sales.
We Understand Venue Operations & Stakeholders
We work seamlessly with CEOs, events managers, sales teams, and hospitality coordinators. With prize money surpassing $1 billion and record carnival attendance, the racing industry is growing — your marketing should match.
Proven Results From Thousands of Hospitality Campaigns
Our agency has run thousands of campaigns for events and venues. Our benchmarks show strong event campaigns achieve under $30 cost per lead — we bring this performance to your racecourse’s ticket sales and function bookings.
Trusted By Racecourse Businesses Across Australia
Trusted By 400+ Hospitality
Brands Across Australia
We've run thousands of Hospitality Marketing campaigns over 18 years
CASE STUDIES
Real Results For
Racecourse Clients
$
1
m
Tickets Sold
$
0
m
Potential
Lead Value
127
x
Accommodation ROAS
30,000
+
Covers Booked
Enquire today and we'll show you how to achieve these results with your brand.
Request a demo. Free strategy session.
ABOUT MERGE
Australia's Leading
Hospitality Marketing Agency
Merge is one of Australia’s leading hospitality marketing agencies, specialising in racecourse marketing, events marketing, venue marketing, and hospitality marketing. With over 18 years of experience and 8,000+ campaigns managed, we deliver measurable results for hospitality businesses across Australia.
The Australian racing industry generates $4.6 billion annually. We help racecourses maximise revenue from ticket sales, corporate hospitality, and non-race day functions.
Request a demo. Free strategy session.
CONTACT US TODAY
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Complete the form to learn how we can drive more bookings for your business.