Diana Mini - Lomo on a Diet

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I shall call her... MINI D!*

So the mad-cap maniacs at Diana have decided to take on the GFC-spawned consumer crisis in the market by literally downsizing their prodigal Princess and making her dance for the money, instead of resting on the achievements of her Matriarchal Grandmammy.

Introducing... the Diana Mini.
The same great taste with only 35 calories... assuming you count film size as a calorie.

Yes boys and girls, you finally have a reputable lomo camera for your old out of date 35mm film.
They shaved half an inch off her and shaped her like a bullet. She's been primed, painted and weighed, and she's ready to go out on that racetrack. Hear me? She's gonna be perfect.

No longer do you have to shuffle your feet and sigh over the difficulty of finding 120 film for your old Diana (not that it was that hard in the first place you slacker). Never again will you have to worry about whipping out your camera - I said CAMERA - on public transport to snap that once in a lifetime moment because the mediocre size of the damn thing makes it as undetectable to the eye as a Weapon of Mass Destruction.

AND the consumer-concious film fanatic stockpiling their celluloid rations for the next fall of civilisation will relish in the new Half Frame feature, giving you twice as many shots on one roll of film! Twice the satisfaction? Sweet Jesus! I feel like a stick of Double Mint Gum to celebrate...

What other features does this miraculous mini-beast boast, you cry? Well, take Diana for a dance and you'll discover...

Square and rectangular half-frame formats at the flick of a switch
Shoots up to 72 shots per film on half-frame mode
Shoots up to 36 shots per film on square mode
Ultra-compact and pocket-sized
Multiple exposure functionality
‘B’ mode for long exposures
Cable release attachment – a Diana first!
Sunny and cloudy exposure settings
Tripod mount
Diana Flash Plug (though you have to buy the Diana Flash separately)
Overlap frames across photos for endless abstract panoramas

How much should you expect to pay for this miracle of modern miniaturisation?
Lomography.com has package deals on the Mini starting from US$69 and the more you spend, the more crap they throw in - some include even the Grand Dame Diana F herself! And a couple rolls of film to keep you honest.

Convinced yet? No? You say you wanna see what this baby can do?
Okay, you asked for it!

From half-frame...