Doof, doof, doof - yep we can hear it coming. Around 30,000 punters hit Summafieldayze every January. Some scantily clad and others fluoro adorned, trashing up Doug Jennings Park (in a fun-spirited, non-destructive kind of way) at one of the most intense festivals of the year. But how much effort actually goes into planning an event of such epic proportions? The Cross Promotions team reveal a little more than you already know about one of the biggest days of summer.

How do you plan an event people have such high expectations of?
Billy: The best thing about Summafieldayze is it's the first Saturday of every year - it kicks off summer, so it stands on its own.
Kelly: We just try to put on an event that makes people want to come back.

Cross Promotions is the management company behind it all, what aspects are you responsible for?
Billy: Everything really. Setting up infrastructure like fencing, staging, bars and sound.
Kelly: And the pre event stuff too, like all the publicity.
Matty: As the event goes on, it seems to get easier. We follow the same layout, and use formulas to figure out alcohol ordering.
Billy: Fuzzy and Future Music bring the acts. I squawk when I see the DJ bill, the line-ups keep getting bigger.  Other festivals chop and change, one year they're rock, the next hip hop, we always bring the best in dance.

Worrying about weather must be a nightmare...
Billy: As long as it's a safe event, that's the main concern.
Kelly: And there's contingency plans.
Billy: A couple of years ago we had 30 or 40 ml's of rain, it rained since Christmas Eve, and the day of the event it stopped, it was like a lake out there.

Is working with Council and other bodies restrictive?
Billy: We do what they say. We have a great relationship because we listen to them. Then we work with police, ambulance officers and the fire brigade.
Helen: We go through processes of stake-holder meetings, and deal with liquor licensing as well.
Billy: And we're probably the only ones who fix that land. We've spent a lot of time and money making it what it is today. It only gets used once a year, we spend 51 weeks trying to beautify it.

It's not all glamour, how hard is dealing with rowdy crowds?
Billy: There's over 300 security guards and 65 police on the day. It's a really safe environment. At the door we do bag searches to keep the riff-raff out. People don't have to put up with the shit they do in Surfers Paradise. Last year I think there were four transportation's out of 30,000 people. The only challenge is the stress if things go wrong, but usually it's only minor stuff.
Matty: You do four or five months of planning, then you see 30,000 people enjoying themselves, that's the best bit, when you've realised you've pulled it off again.