Careful What You Wish For

For all you entrepreneurs out there who are trying to lay down the foundations of your branding strategy.. Let me introduce a concept to you: MANIFESTATION [man-uh-fuh-stey-shuhn, -fe-] this is the act of making something a reality: to make something apparent. It is also a word overused by our Hippie-folk: 'I'm just going to manifest some cash so i can keep mediatating and not worry about having to work'.  Be careful what you manifest everyone, whether it be saying things like 'I'm so ugly' or 'this is never going to work', the more you put these thoughts out into the universe the more you're making them a reality. For example, the poor bugger who thought he'd use the goat as his core branding for his beer company. I had the un-pleasure of drinking an Indian Pale Ale recently that (as far as my olfactory guesswork can extend) tasted like goat piss! There, I said it. Goat piss. Good on you for being organic and starting a local brewery, but beware the powers of manifestation!

jolie