There's a reason why some clubs last longer than others. There's a reason why the others go from boom to bust in a matter of seasons and some pull through, steady sailing the waves of fickle party-goers and modern-music-fads. The reason from what we can tell, is that they care about what they do. Sugar nightclub has been an outpost for late-night revellers since before I even thought about scratching off part of the four on my drivers license to make it read: 1981 and they're still sailing through. 

Sugar has a culture. Sure, part of that culture is waking up the next afternoon with no cash in your wallet and an eftpos receipt for $129, but a more fundamental part of what Sugar does is respect the medium. Sugar is known around the world for hosting a great night and now that the club has installed a pair Lab.gruppen amps (the fp4000 and c48.4) in the room upstairs at 274 Rundle Street, there's no doubt that Sugar is world class. Which is funny because there just happens to have been a steady stream of world-travelling DJs coming through the place of late and even some returning for a double-dip.

Merge recently caught up with UK musician David Wolstencroft aka Trus'Me who's back in Adelaide after playing Sugar last year. We wanted to know why Adelaide and why Sugar?

Merge - How did you ever find your way to Adelaide let alone up to Sugar?
  
Trus'Me - Luckily Driller was a fan of the music and the label, he reached out as soon as he heard a tour was being put together. I was surprised how much he knew about my particular scene and where I was placed at that point in my career. In a sense, he knew I would grow and so would 'Prime Numbers' and he was right to think so, as a year on myself and the label have gone from strength to strength. So essentially Driller is on the ball and makes Sugar what it is through his impeccable taste.

M. What makes Sugar a unique venue (other than the immaculate Driller JA)?
 
Well yeah Drilller first, the knowledgeable crowd that Driller has educated, which now listen to music with an open ear. We as DJ's love to play these type of gigs. DJ's talk you know, tell each other where is cool and fun to play. 'Sugar' is recommended by everybody in our collective, it's just a dope spot to play, plain and simple.
 
M. What do ya reckon of the sound system up there?

Well it was more than enough last time, but with the recent installed and improved system being showcased on Saturday, I'm excited to get to play first.

M. Watching an interview with yourself you explained your progression with music and that first and foremost you call yourself a DJ. Why do you choose a humble description such as this over a myriad of hyphens or slashes such as DJ/producer/songwriter/actor/filmmaker?
 
You can only really be one thing in my opinion, one thing you truly love over all. The Events, label and my music related passions come from the common love of buying music to play, simple.

 
M. How do you “fall in love with music”? I mean, physically, what are the symptoms? Did you get butterflies in your stomach or was it a worse kind of nausea?
 
Music is something you have to connect with, an overall sensation that makes you feel alive. I truly love music over everything in my life, it's my passion and my job. When people tell me they are not so into a certain song and I'm in Love with it, I become frustrated as I feel so passionate. This is when you know your in love with music.

M. Work as opposed to pleasure? This is an interesting point any professional musician/artist will reach in the development of their career where they will start to feel that their passion has become more work than play. What’s your suggestion to keep motivated and most of all CREATIVE when you’re feeling the burn of the 9-5?
 
Well for starters working in music is a 24hr biz. It will never feel like work to me, as I will never sell out or do something that I'm not in love with or believe in. This is what I love, it's not work, it's what I get up for in the morning and why I can't go to sleep at night. I feel lucky every day to work in music, I can't think of a better way to spend my days.

M. On a recent trip to Adelaide Theo Parish broke it down simple over some Okonomiyaki at Dragonfly with Driller, he said, “it’s as simple as this, if you’re not using vinyl then you’re unprofessional”. What’s your take on analogue versus digital and how important is the culture of music as opposed to the glamour and fad of retro?
 
I'm die hard vinyl, not to be retro or cool but because this is how it was when I got into music, you bought Vinyl to listen to and DJ with. I bring the CD's with me always, as this is how I get to play upfront Prime Numbers releases and road test them on the public. Although you need to be fair to the promoter, to bring vinyl to Australia or Japan etc is just putting unnecessary strain on the finical strings. In this day and age we should be working as a team to push real music, not mounting $300 charges for excess weight at the airport to unsuspecting promoters.

Trus'Me plays Sugar on Saturday Feb 6th. Get in and listen to the sound.